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Trendpool
Mobile Trendpool
The Mobile Trendpool is a one-stop portal combining the latest mobile innovations with big-picture consumer trends to keep readers one step ahead in the competitive mobile industry. Trends are updated daily and are clustered into micro and macro trends.
The Mobile Trendpool also offers tools like photos, conferences, and inspiration to help readers understand and work with trends. Learn more or e-mail us for more information on pricing.
Customized Trendpools
Trendpools are industry specific, subscriber-only portals that offer a curated selection of new trends and information on consumer behavior. Trendpools can be built to serve your company’s specific interests, so please contact us to discuss your needs.
Case Study: International Fashion Brand
CScout managed trend scouts in 10 different cities worldwide to curate a design and lifestyle trendpool for a popular footwear company.
Case Study: Personal Care Trendpool
Since 2005, CScout has managed a customized trendpool for a global personal care client. Together with the Marketing Innovation department, CScout built and developed this internal trendpool, which is accessed by over 700 marketing managers worldwide. With a dedicated team of trend scouts and editors, CScout contributes trends daily, coordinates trend contributions crowd-sourced internally by the client, and manages a weekly newsletter.