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Research
Trend Reports
Trend Reports offer inspirational research on specific trends, industries, and consumer needs. The trends are presented in a detailed overview depicting key drivers, human needs, and the life cycle of the trend. By leveraging our global scouting network, we analyze market differences and potential opportunities for innovation.
Case Study: Segmentation Trend Report
CScout is working with a major pharmaceutical company to help them determine which trends are affecting their target segments. This research is helping brand managers discover new insights that could lead to new products, packaging, and marketing messages.
Case Study: Global Food Company
CScout created a detailed trend report on Macro Trends affecting a global food company. Together with it’s partner Mandalah, CScout researched trends in five countries – Brazil, USA, China, Mexico and Argentina. The most relevant trends were selected in client workshops and deep dive research conducted with experts in each country. In ideation workshops the trends are being presented to different management teams and concrete strategy ideas developed for implementation in 2012.
Case Study: Leading Consumer Electronics Retailer
CScout has conducted a variety of Trend Scans and Trend Tours on the latest innovations and new business opportunities for a leading consumer electronics retailer.
Case Study: Beauty Meta Trends 2011 Report & Video
CScout created a report and inspirational video on Meta Trends—long lasting patterns that affect every aspect of consumers’ lives—with an emphasis on health, beauty, and digital media. The report was designed to inspire our personal care and beauty client and provide insight into new products.
Case Study: Education Trends – Digital Services & Devices
CScout created a report and trend presentation for a leading Asian educational company on trends in education, digital services, and devices. The report highlighted over 40 cutting-edge services and products collected by our network around the world and editorialized in New York City.
Ethnographic Research
CScout conducts global ethnographic research. Interviewing industry experts and lead-users, CScout provides clients with qualitative insights. Results from the study can take the form of lifebook journals, insights videos and detailed research reports.
Case Study: Trends affecting Women 18-40
CScout conducted an ethnographic trend study interviewing 300 women in 3 countries on their trend behavior. The study was part of a segmentation & brand plan for a global healthcare client.
Case Study: State of the Mating Game
CScout worked with a US advertising agency to help them determine which trends were affecting the digital “State of the Mating Game” for a leading deodorant brand. The ethnography helped the agency discover new insights that lead to new digital marketing strategy.
Case Study: Mobile Phone Use around the World
CScout filmed 20 adults in 6 countries to document what mobile phones mean to them. From Malaysia to Columbia, our video scouts captured ethnographic insights which were edited around 5 key themes for a presentation to a Fortune 100 client.
Case Study: Nokia Global Music Scan
CScout consulted trendsetters in nine cities around the world to learn more about music and mobile phones. A questionnaire and video interviews were conducted to help the client brainstorm ideas for a new business pitch.