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Check out a new blog called Beijing Youth Voices (needs proxy server in China) by 6 teenage Beijingers. For the next few months Iris, Siqi, Steven, Linda, E-mail(!), and Kelan will be posting bi-weekly blogs, giving readers a peek into their lives and life in China. The blog is a project between US NGO What […]
Hong Kong has recently witnessed the rise of a new hallmark of fashion in the heartland of Causeway Bay, the SAR’s busiest central district. The two-story building, which goes by the name of “Delay No Mall“, hosts around 50 the world’s coolest brands, as well as a bar, a cafe, and a tattoo shop, giving […]
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, motifs and marketing tools, such as Chinese […]
Two interesting articles were published in December on different aspects of China’s evolving digital marketplace. The first covered the development of social networking in China, written by Melinda Liu and Manuela Zoninsein in Newsweek, and the second covered China’s music industry, written by Chris Anderson, editor-in-chief of Wired Magazine, in his Long Tail blog. Links […]
Growing up without sisters or brothers, many Chinese young people find their inability to handle the relationships with parents, classmates, teachers and other members of the society. Many Chinese parents therefore, consider a spoonful of “chicken soup for the soul” a good choice for them, and pack them off to summer camp to improve themselves.
For […]
The rising fortunes of China’s children.
Trend Description
More than half of China’s 1.3 billion citizens are less than 24 years of age. Growing up in this era of dramatic and accelerating societal change, it is the likes, dislikes, hopes, fears and dreams of these young Chinese that will ultimately mold the China of tomorrow. So, […]
Urban nightlife reaches new highs in the Middle Kingdom.
Trend Description
Urban nightlife in China has developed at breakneck speed over the last decade, as young and affluent Chinese search for new ways to have fun, spend their wads of RMB and exhibit their wealth. One look at the car park outside Babyface in Beijing or […]
Youth-focused corporations make marketing moves in China.
Trend description
A recent report from PricewaterhouseCoopers (PWC) predicts that China will emerge as Asia’s largest market for media and entertainment in three years. The report, entitled “Global Entertainment and Media Outlook: 2006-2010” states that Asia will witness a double-digit increase in internet, television distribution, video games, and casino and […]
