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The internet is the next battlefield of marketing in China
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Marketing campaigns move online in China. The nation boasts 140 million users online and 120 million active bloggers. With current growing rate, China will surpass US and Japan as the most netizen populated country within five years. Marketing online is probably the best way to […]
It is a new sports quickly carried on among the Chinese middle class and catches wide media coverage
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To travel around the globe with a hot air balloon is what Jules Verne conjured up in the 19th century. This idea originated
from the West and after years of promotion, is well accepted in China. The […]
Between two brands of products of the same quality, Chinese customers choose the one with gratuities closer to their heart.
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This may not be an innovative idea. When you date a girl, you wouldn’t send her a bar of chocolate if she is on diet; when you visit a friend who broke his legs, […]
Smart producers know that for a customer, a wonderful experience lasts over his lifetime.
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To see is to believe – that’s a quote many Chinese still believe in. In a market full of fake products and products with bad quality, trust is in most cases prioritized. Advertising is to let them know your brand […]
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One-time seat of Mongol and Manchu power, Beijing is currently in the midst of a makeover of Olympic proportions. The city’s planners have taken the Olympic motto “Faster, Higher, Stronger” quite literally, as Beijing’s skyline soars ever upwards with vertiginous speed.
By next year, when Beijing will play host to the 29th Olympic Games, the […]
Getting around at the Games: Beijing tackles transport issues
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Seven million tickets to the Beijing 2008 Olympics will eventually be sold. Managing the flow of overseas visitors, locals, media and athletes will severely challenge Beijing’s transportation system. In December last year it was announced that the city would spend US$9 billion to ensure […]
The McDonald’s made debut of its worldwide player escort selection campaign in China before the World Cup2006
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The Mcdonald’s cast its draw for best player escorts in China before the German World Cup. The super fast-chain, in conjunction with the National Young Pioneer Committee of China held contest in four major cities with the […]
Traditional relaxing methods find their way in modern society
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China is known for its rich history; the knowledge of traditional chinese medicine goes back in time for thousands of years and is still gaining popularity in the western world.
With Kung fu, taichi and qigong, Chinese found a way to create balance between body and mind.
Nowadays, […]
International chains are trying to get a piece of the fastfood pie in China.
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Eating and especially dining out is an important factor in daily life in China. Chinese take great pride in their cuisine, and social occasions often revolve around big meals at crowded, multistory restaurants. Chinese consumers demand more variety on restaurant […]
Making Beijing more attractive for visitors
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By the end of this year, the Olympic tourist route will be newly presented and at least two Olympic Venues will be open to the tourists.
Among all the competition venues which are allowed to visit, the nest-like National Stadium and the National Aquatics, known as the “water […]
