When Virtual Games Go Real

Big games are large-scale, real-world games.
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Virtual Tours - a New Fashion in China

An adorable alternative to real travels

Trend Description:
Before you come to Beijing, you might have a full plan to visit places like the Palace Museum, the Great Wall, the Summer Palace; if you could stay longer and tour around China, you might add more places like Guilin, Xi’an, Shangri-la, and Lhasa on your […]

Are You Ready for the Re-shuffle?

On this very critical moment of media re-shuffle in China, none of the new media(mainly the internet and mobile phone) or traditional media affords to miss the 2008 Olympic Games.
Trend Description:
After the huge digital timer for the Olympic countdown flashing over 20:08 on Aug 8, 2007, the competition between business who are going to […]

Chinese Mobile Music Boom

The market for digital music publishing is ripe for development in China
Trend description

The “nomad chinese generation” wants its music mobile and instantly;
what is driving technology and technology is answering to this demand. The spread of devices such as mobile phones, music portable devices and iPods shows the changes in the urban landscape […]

TrendReport: Mega-Trends and Marketing Innovation

MegaTrends and Marketing Innovation Examples presented at the Partnerworkshop Beijing 2008 which took place in Stuttgart on 16/17 of April 2007.
Trend description
In this report you can find some MegaTrends illustrated with examples amongst others related to the chinese market. It’s all about ageing, technology, luxury, personality and many more.
Cases
Eco-Luxury

Eco-Luxury describes a lifestyle that combines […]

TrendReport: Get Ready for Beijing

This TrendReport is about how to get prepared for the Olympic Games in Beijing in 2008. Filled with concrete examples out of the chinese capital, you get some really touching insights.
Trend description
China has spend and is still spending a huge amount of money to resolve the massive problems related to infrastruture in the metropolis […]

Marketing Activities - Beijing 2008 - Part II

Corporations compete for Olympic marketing gold (part 2)
Trend description
A survey recently released by Lingdian Research Network Co. shows that nearly 80 percent of Chinese have a favorable opinion towards the enterprises that sponsor the Olympic Games, and 75.1 percent are more inclined to buy products or services branded with the Olympic emblem. Among the 79.9 […]

China’s Retail Revolution

A variety of socio-economic factors empower Chinese consumers and brands
Trend Description

Taxi-hopping between Beijing’s plethora of shiny new shopping centres in pursuit of foreign brand designerwear, it’s easy to forget that the Chinese capital hasn’t always been so kind to the consumer. In the thirty years before economic reform began in the late seventies, […]

Drivers for Digital Marketing

Increasingly tech-savvy Chinese consumers offer new advertising and revenue options
Trend Description

Some of us might not realize it, but the virtual worlds that we might dismiss as frivolous games actually have a lot to teach us about ourselves and other people. Online games, for instance, are becoming a regular meeting place for people from different […]

Marketing Activities - Beijing 2008 - Part I

Corporations compete for Olympic marketing gold
Trend description

The race is well and truly on for companies looking to profit from the Beijing Olympics. Corporations have long traded on the feel-good spirit and massive audience associated with the world’s biggest sporting event, but the Beijing edition is shaping up to break all the records. For […]