Written By Daniel on April 2, 2008 at 1:54 am | In Olympics, sports, economy, advertising, marketing, youth, design, fashion, consumer, retail, China | Please Comment
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, motifs and marketing tools, such as Chinese […]
Written By Daniel on December 20, 2007 at 3:50 am | In Olympics, sports, architecture, events, design, China | Please Comment
Beijing’s controversial Grand Theatre set for public debut.
Seven years after construction began on a site close to Tiananmen Square, work on Beijing’s US$420 million Grand Theatre is finally complete. Persistently dogged by delays, the “Eggshell”, as it has been dubbed by many, is scheduled to host its first live performance at the end of […]
Written By Daniel on September 24, 2007 at 1:57 am | In marketing, sports, society, economy, retail, health, fashion, consumer, wellness, China | Please Comment
Sustainability is cool among high-end Chinese consumers.
According to Wikipedia, LOHAS consumers are those who are passionate about the environment, sustainability, social issues, and health. Half plan to save the world, half marketing panacea, it encompasses everything from shopping at organic groceries to practicing Pilates and owning an electric hybrid car. In Europe and […]
Written By Xuan on August 31, 2007 at 5:38 am | In sports, Olympics, events, China | Please Comment
Three sophomore students of journalism Michael, Schultz (sound translation) and Cooper (sound translation) from University of Iowa were in their Olympic volunteer outfits this summer interviewing athletes and people near the Olympic Wrestling Gymnasium at China University of Agriculture during the Good Luck Beijing Sports Events, a series of testing competitions before the 2008 Olympics. […]
Written By Daniel on August 2, 2007 at 12:36 am | In sports, society, Olympics, architecture, events, China | Please Comment
Beijing’s venues built with an eye on the future.
Event Description
Now nestling among Beijing’s soot-stained apartment blocks and courtyards from a bygone era are various extra-terrestrial structures; glass eggs, bubble-clad cubes and glittering, impossibly-angled skyscrapers pay testament to China’s economic good health. Eyesores or eye-catching, these buildings embody the city’s fervent desire to showcase its high-tech […]
Written By Daniel on July 31, 2007 at 12:13 am | In Olympics, media, sports, marketing, retail, events, consumer, China | Please Comment
Olympic sponsors target markets, minds & money.
Trend Description
With less than 400 days before the Beijing Summer Games kick off, one event that has already started is generating fierce competition. Eager to cash in on next year’s sporting extravaganza, Chinese and overseas corporations have been rushing to sign sponsorship agreements they hope will bring increased […]
Written By Daniel on July 25, 2007 at 10:13 pm | In entertainment, sports, tourism, travel, consumer, events, technology, China | Please Comment
Rising incomes and a thirst for adventure drive a burgeoning adventure sports sector.
Trend Description
Up until a few years ago China barely featured on the extreme sports map, but recently the powers that be have put on a number of top events in the country, such as the Shanghai “X Games” and the 720 China […]
Subscribe!
subscribe.
