Written By Daniel on May 1, 2008 at 5:51 am | In marketing, media, retail, consumer, technology, mobility, China | Please Comment
The Nike Zoom campaign, devised by media agency MindShare China, won Campaign of the Year recently at the Venice Festival of Media. Planned out of MindShare’s Shanghai office, the Zoom campaign ran in Shanghai, Beijing, and Guangzhou. Bluetooth technology was used in special “information shelters”, offering a chance to win a pair of Zoom’s by […]
Written By Xuan on April 9, 2008 at 11:02 pm | In youth, retail, consumer, fashion | Please Comment
Hong Kong has recently witnessed the rise of a new hallmark of fashion in the heartland of Causeway Bay, the SAR’s busiest central district. The two-story building, which goes by the name of “Delay No Mall“, hosts around 50 the world’s coolest brands, as well as a bar, a cafe, and a tattoo shop, giving […]
Written By Daniel on April 2, 2008 at 1:54 am | In Olympics, sports, economy, advertising, marketing, youth, design, fashion, consumer, retail, China | Please Comment
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, motifs and marketing tools, such as Chinese […]
Written By Xuan on March 17, 2008 at 10:35 pm | In retail, 3G, consumer, mobility, China | Please Comment
The long-awaited Apple Store is set to open soon on Sanlitun’s renowned bar street in East Beijing’s Chaoyang district. iPhone’s offical landing is yet to be reached between Apple and China Mobile, the country’s biggest cell phone carrier. According to Apple4.us, a blog website for the fans of Apple products, the current location […]
Written By Daniel on February 18, 2008 at 12:36 am | In society, economy, retail, consumer, events, China | Please Comment
Chinese New Year, also known as Spring Festival, has a history of at least 4,000 years, and is the country’s most important yearly celebration. It is also the time when Chinese people spend the most on gifts, food, entertainment and communication.
According to China Mobile, China’s number one wireless carrier, the number of text messages […]
Written By Daniel on February 17, 2008 at 11:45 pm | In society, environment, retail, consumer, fashion, China | Please Comment
When John Peterson invented the plastic grocery bag in 1979, little did he realize the dire effects his brainchild would have on the world. An estimated 1.2 trillion of the nasty little eco-timebombs are now produced annually, each taking a mere 1,000 years to break down into their toxic components. An estimated one million seabirds […]
Written By Daniel on January 17, 2008 at 5:09 am | In retail, internet, industry, consumer, mobility, design, events, technology, China | Please Comment
Innovation is the keyword as cool Chinese gadgetry showcases on the global stage.
The Consumer Electronics Show (CES) is is one of the largest hi-tech exhibitions in the world, with a wide range of companies displaying their latest cutting-edge gadgets to thousands of electronics experts, aficionados and the general public. CES 2008 ran from January […]
Written By Daniel on January 10, 2008 at 3:01 am | In Olympics, society, economy, architecture, retail, design, events, China | Please Comment
So the Olympic year is finally upon us, as armies of workers toil round the clock to ready Beijing for the legions of foreign and domestic guests expected in 2008. A host of innovative construction projects are now nearing completion that will crown the Chinese capital’s transformation from drab Communist throwback into a modern, affluent […]
Written By Daniel on January 3, 2008 at 12:03 am | In society, economy, industry, retail, consumer, design, fashion, China | Please Comment
Earlier this week CScout China had an enlightening chat with American Nels Frye (picture below), long-term Beijing resident, business professional and China fashion guru. Here’s a summary of our conversation.
Image source: Nels Frye
Hi Nels. Firstly, can you briefly tell us a bit about yourself and what you’re doing in Beijing?
I’m from Massachusetts and […]
Written By Daniel on September 24, 2007 at 1:57 am | In marketing, sports, society, economy, retail, health, fashion, consumer, wellness, China | Please Comment
Sustainability is cool among high-end Chinese consumers.
According to Wikipedia, LOHAS consumers are those who are passionate about the environment, sustainability, social issues, and health. Half plan to save the world, half marketing panacea, it encompasses everything from shopping at organic groceries to practicing Pilates and owning an electric hybrid car. In Europe and […]
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