Written By Daniel on May 1, 2008 at 5:51 am | In marketing, media, retail, consumer, technology, mobility, China | Please Comment
The Nike Zoom campaign, devised by media agency MindShare China, won Campaign of the Year recently at the Venice Festival of Media. Planned out of MindShare’s Shanghai office, the Zoom campaign ran in Shanghai, Beijing, and Guangzhou. Bluetooth technology was used in special “information shelters”, offering a chance to win a pair of Zoom’s by […]
Written By Daniel on April 20, 2008 at 3:31 am | In society, marketing, mobility, connecting, China | Please Comment
In China a large part of the labor force is made up of migrant workers who travel around the country working on various projects. Guangdong Province, in southern China, is the manufacturing center of China, and employs many migrant workers in its factories. As they are always on the move, the vast majority of these […]
Written By Daniel on April 1, 2008 at 11:59 pm | In 3G, internet, Olympics, consumer, mobility, connecting, technology, China | Please Comment
China’s homegrown 3G mobile phone network has at last been tentatively launched, four years behind schedule, and with only four months until the Olympics are set to kick off. Commercial trials began yesterday (April 1) in eight Chinese cities, with only 40,000 handsets and 10,000 computer data cards available for public use. Another 20,000 […]
Written By Xuan on March 25, 2008 at 9:07 am | In 3G, mobility, China | Please Comment
A predictable mega-trend this year is the booming of the mobile internet, which is to change our life by getting everyone perpetually hooked up. Nokia took the initiative to respond to this trend. In December 2007, it kicked off a Design My Internet Life competition for original designs of internet-accessible cellular phones in China. […]
Written By Xuan on March 17, 2008 at 10:35 pm | In retail, 3G, consumer, mobility, China | Please Comment
The long-awaited Apple Store is set to open soon on Sanlitun’s renowned bar street in East Beijing’s Chaoyang district. iPhone’s offical landing is yet to be reached between Apple and China Mobile, the country’s biggest cell phone carrier. According to Apple4.us, a blog website for the fans of Apple products, the current location […]
Written By Xuan on March 16, 2008 at 7:36 pm | In mobility, China | Please Comment
This is probably one of the reasons that make China so mysterious – it has a long history of fortune telling and sometimes everything just goes out in a way as predicted. Previously, the geomancers used magnetic compasses – which are extremely elaborate – to determine emplacements favorable for the movement of vital energy […]
Written By Daniel on January 17, 2008 at 5:09 am | In retail, internet, industry, consumer, mobility, design, events, technology, China | Please Comment
Innovation is the keyword as cool Chinese gadgetry showcases on the global stage.
The Consumer Electronics Show (CES) is is one of the largest hi-tech exhibitions in the world, with a wide range of companies displaying their latest cutting-edge gadgets to thousands of electronics experts, aficionados and the general public. CES 2008 ran from January […]
Written By Daniel on December 3, 2007 at 6:47 am | In 3G, advertising, consumer, mobility, technology, China | Please Comment
A nascent media channel set for rapid growth as companies target China’s burgeoning cellphone population.
Connecting with a target audience of over 500 million mobile phone users should be a marketer’s fantasy, yet China’s mobile advertising market is still dragging its feet behind Japanese and US counterparts. However, as Olympic excitement builds in the […]
Written By Xuan on October 4, 2007 at 9:44 am | In media, 3G, mobility | Please Comment
After all the sound and the fury, there seems to be finally light on the other side of the tunnel for mobile TV aspriants.
Trend Description:
It is not easy to formally usher in any new media form in a sensitive country like China. The concept of mobile TV came into being in 2004, but only […]
Written By Daniel on August 27, 2007 at 5:03 am | In internet, Olympics, society, 3G, mapping, connecting, mobility, China | Please Comment
Overview
Navigating large cities is often troublesome, especially cities in foreign countries that use non-Roman characters. There are an estimated 300,000 expatriates living in Beijing, and over four million overseas tourists visit annually. Many expatriates have lived in the city for years and speak excellent Chinese, but still report having difficulty getting around and finding an […]
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