Written By Daniel on May 1, 2008 at 5:51 am | In marketing, media, retail, consumer, technology, mobility, China | Please Comment
The Nike Zoom campaign, devised by media agency MindShare China, won Campaign of the Year recently at the Venice Festival of Media. Planned out of MindShare’s Shanghai office, the Zoom campaign ran in Shanghai, Beijing, and Guangzhou. Bluetooth technology was used in special “information shelters”, offering a chance to win a pair of Zoom’s by […]
Written By Daniel on April 20, 2008 at 3:31 am | In society, marketing, mobility, connecting, China | Please Comment
In China a large part of the labor force is made up of migrant workers who travel around the country working on various projects. Guangdong Province, in southern China, is the manufacturing center of China, and employs many migrant workers in its factories. As they are always on the move, the vast majority of these […]
Written By Daniel on April 2, 2008 at 1:54 am | In Olympics, sports, economy, advertising, marketing, youth, design, fashion, consumer, retail, China | Please Comment
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, motifs and marketing tools, such as Chinese […]
Written By Daniel on September 24, 2007 at 1:57 am | In marketing, sports, society, economy, retail, health, fashion, consumer, wellness, China | Please Comment
Sustainability is cool among high-end Chinese consumers.
According to Wikipedia, LOHAS consumers are those who are passionate about the environment, sustainability, social issues, and health. Half plan to save the world, half marketing panacea, it encompasses everything from shopping at organic groceries to practicing Pilates and owning an electric hybrid car. In Europe and […]
Written By Daniel on July 31, 2007 at 12:13 am | In Olympics, media, sports, marketing, retail, events, consumer, China | Please Comment
Olympic sponsors target markets, minds & money.
Trend Description
With less than 400 days before the Beijing Summer Games kick off, one event that has already started is generating fierce competition. Eager to cash in on next year’s sporting extravaganza, Chinese and overseas corporations have been rushing to sign sponsorship agreements they hope will bring increased […]
Written By Daniel on April 24, 2007 at 8:06 am | In youth, marketing, internet, retail, mobility, consumer, China | Please Comment
Youth-focused corporations make marketing moves in China.
Trend description
A recent report from PricewaterhouseCoopers (PWC) predicts that China will emerge as Asia’s largest market for media and entertainment in three years. The report, entitled “Global Entertainment and Media Outlook: 2006-2010” states that Asia will witness a double-digit increase in internet, television distribution, video games, and casino and […]
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