Standing out from the Crowd


Written By Daniel on June 26, 2007 at 5:26 am | In experiential, fashion, design, hyper-customization, China | Please Comment

Trend Description
Young Chinese consumers choose customization over conformity.
Case Study

Source Yiikoo
Chinese DIY clothing and gift site Yiikoo.com recently launched an online T-shirt design competition – participants can design their own T-shirts and then sell them online.
“Chinese kids refuse to wear the same thing as everyone else these days. They like to show the whole world […]