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Hong Kong has recently witnessed the rise of a new hallmark of fashion in the heartland of Causeway Bay, the SAR’s busiest central district. The two-story building, which goes by the name of “Delay No Mall“, hosts around 50 the world’s coolest brands, as well as a bar, a cafe, and a tattoo shop, giving […]
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, motifs and marketing tools, such as Chinese […]
The Shenzhen-based Chocolate Agency is out to make slap bracelets cool again with a digital re-take on a popular design. The agency’s innovative e-paper slap bracelets, which are still at the concept stage, are made from a thin, flexible, high contrast screen that can display images. The length can be altered by adding magnetically attached […]
The rebirth of individualism ushers in a new era of fashion design here in Shanghai, China.
Trend Description
Anything concerning fashion and style used to be taboo in China, where uniforms in the Mao era prevailed for the last couple of years, but not now. Although new comers to the world’s runway, the fashion designers in […]
When John Peterson invented the plastic grocery bag in 1979, little did he realize the dire effects his brainchild would have on the world. An estimated 1.2 trillion of the nasty little eco-timebombs are now produced annually, each taking a mere 1,000 years to break down into their toxic components. An estimated one million seabirds […]
Earlier this week CScout China had an enlightening chat with American Nels Frye (picture below), long-term Beijing resident, business professional and China fashion guru. Here’s a summary of our conversation.
Image source: Nels Frye
Hi Nels. Firstly, can you briefly tell us a bit about yourself and what you’re doing in Beijing?
I’m from Massachusetts and […]
Sustainability is cool among high-end Chinese consumers.
According to Wikipedia, LOHAS consumers are those who are passionate about the environment, sustainability, social issues, and health. Half plan to save the world, half marketing panacea, it encompasses everything from shopping at organic groceries to practicing Pilates and owning an electric hybrid car. In Europe and […]
Psycho-social and economic factors drive Chinese lifestyle and fashion trends at home and abroad.
Trend Description
A booming Chinese economy and changes in the way Chinese perceive themselves are currently being reflected in lifestyle and fashion trends, both across China and further afield. In the next decade, as many Americans will visit China as will travel […]
More Chinese consumers buy domestic as China re-vamps its image.
Trend Description
Just a few years ago China had just joined the World Trade Organization, and the country was locked in a fervent embrace with globalization in its whirlwind rush to modernize. Western stuff was cool. Chinese stuff was not. The hippest hangouts, the […]
Trend Description
Young Chinese consumers choose customization over conformity.
Case Study
Source Yiikoo
Chinese DIY clothing and gift site Yiikoo.com recently launched an online T-shirt design competition – participants can design their own T-shirts and then sell them online.
“Chinese kids refuse to wear the same thing as everyone else these days. They like to show the whole world […]
