Mindshare China wins award for Bluetooth Campaign


Written By Daniel on May 1, 2008 at 5:51 am | In marketing, media, retail, consumer, technology, mobility, China | Please Comment

The Nike Zoom campaign, devised by media agency MindShare China, won Campaign of the Year recently at the Venice Festival of Media. Planned out of MindShare’s Shanghai office, the Zoom campaign ran in Shanghai, Beijing, and Guangzhou. Bluetooth technology was used in special “information shelters”, offering a chance to win a pair of Zoom’s by […]

Nanluoguxiang’s Popularity Grows


Written By Daniel on April 25, 2008 at 2:05 am | In dining, tourism, nightlife, entertainment, consumer, China | Please Comment

Beijing’s trendiest hutong continues to attract crowds and commerce.
Once an obscure hutong rarely frequented by tourists and expats, Nanluoguxiang’s recent transformation into a bustling, Bohemian alleyway is symptomatic of Beijing’s extensive pre-Olympic makeover. Located several kilometers north of the Forbidden City and east of Houhai Lake, the 800-meter long North-South street is now […]

China’s Butt Ban Bites the Bullet


Written By Daniel on April 20, 2008 at 2:16 am | In society, industry, Olympics, health, consumer, wellness, China | Please Comment

Anti-smoking legislation folds under pressure from businesses.

A few short weeks after it was announced, Beijing’s ambitious attempt to ban public smoking has already been crushed underfoot like a lifeless Hongtashan butt. While government offices, schools, and hospitals will supposedly be smoke-free zones from next month onwards, bars, cafes and restaurants will still allow patrons to […]

Innovation and Style in Hong Kong


Written By Xuan on April 9, 2008 at 11:02 pm | In youth, retail, consumer, fashion | Please Comment

Hong Kong has recently witnessed the rise of a new hallmark of fashion in the heartland of Causeway Bay, the SAR’s busiest central district. The two-story building, which goes by the name of “Delay No Mall“, hosts around 50 the world’s coolest brands, as well as a bar, a cafe, and a tattoo shop, giving […]

Big brands get local to boost China sales


Written By Daniel on April 2, 2008 at 1:54 am | In Olympics, sports, economy, advertising, marketing, youth, design, fashion, consumer, retail, China | Please Comment

With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, motifs and marketing tools, such as Chinese […]

China’s homegrown 3G system starts public trials


Written By Daniel on April 1, 2008 at 11:59 pm | In 3G, internet, Olympics, consumer, mobility, connecting, technology, China | Please Comment

China’s homegrown 3G mobile phone network has at last been tentatively launched, four years behind schedule, and with only four months until the Olympics are set to kick off. Commercial trials began yesterday (April 1) in eight Chinese cities, with only 40,000 handsets and 10,000 computer data cards available for public use. Another 20,000 […]

Concept e-paper bracelets from the Chocolate Agency


Written By Daniel on March 25, 2008 at 11:47 pm | In technology, consumer, fashion, experimental, design, China | Please Comment

The Shenzhen-based Chocolate Agency is out to make slap bracelets cool again with a digital re-take on a popular design. The agency’s innovative e-paper slap bracelets, which are still at the concept stage, are made from a thin, flexible, high contrast screen that can display images. The length can be altered by adding magnetically attached […]

First Apple Store to open on Sanlitun’s Bar Street


Written By Xuan on March 17, 2008 at 10:35 pm | In retail, 3G, consumer, mobility, China | Please Comment

The long-awaited Apple Store is set to open soon on Sanlitun’s renowned bar street in East Beijing’s Chaoyang district. iPhone’s offical landing is yet to be reached between Apple and China Mobile, the country’s biggest cell phone carrier. According to Apple4.us, a blog website for the fans of Apple products, the current location […]

Festival Fever


Written By Daniel on February 18, 2008 at 12:36 am | In society, economy, retail, consumer, events, China | Please Comment

Chinese New Year, also known as Spring Festival, has a history of at least 4,000 years, and is the country’s most important yearly celebration. It is also the time when Chinese people spend the most on gifts, food, entertainment and communication.
According to China Mobile, China’s number one wireless carrier, the number of text messages […]

Talking Trash (& Fashion)


Written By Daniel on February 17, 2008 at 11:45 pm | In society, environment, retail, consumer, fashion, China | Please Comment

When John Peterson invented the plastic grocery bag in 1979, little did he realize the dire effects his brainchild would have on the world. An estimated 1.2 trillion of the nasty little eco-timebombs are now produced annually, each taking a mere 1,000 years to break down into their toxic components. An estimated one million seabirds […]

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