Written By Daniel on April 2, 2008 at 1:54 am | In Olympics, sports, economy, advertising, marketing, youth, design, fashion, consumer, retail, China | Please Comment
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, motifs and marketing tools, such as Chinese […]
Written By Daniel on December 30, 2007 at 8:40 am | In advertising, China | Please Comment
Chinese hurdler Liu Xiang: one to watch in 2008
US advertising agency JWT has just released a list of “80 things to watch in 2008″. A number of these directly and indirectly relate to China - fashionista Nels Frye has covered many of these in his Stylites blog. CScout will be talking to Nels next week […]
Written By Daniel on December 3, 2007 at 6:47 am | In 3G, advertising, consumer, mobility, technology, China | Please Comment
A nascent media channel set for rapid growth as companies target China’s burgeoning cellphone population.
Connecting with a target audience of over 500 million mobile phone users should be a marketer’s fantasy, yet China’s mobile advertising market is still dragging its feet behind Japanese and US counterparts. However, as Olympic excitement builds in the […]
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