Lightweight Nikes Steal the Olympic Limelight


Written By Daniel Allen on August 17, 2008 at 4:22 am | In China, Olympics, consumer, retail, sports, technology

nike_zoom_victory_300_270×3571.jpgSportswear manufacturer Nike is causing a stir at the Beijing Olympics with its latest innovation, the Flywire track shoes. The company has supplied the US track and field team with two pieces of Flywire footwear - the Zoom Victory Spikes and Zoom Matumbo.

Already creating quite a buzz in the industry with its revolutionary lightweight construction, the Flywire design is said to be inspired by the cables from a suspension bridge. It makes use of a strong Vectran thread arranged in a fan-shaped pattern at anchor points around the shoe, creating a shoe that’s extremely light, yet cheap and easy to manufacture.

brooks_270×270.jpgSports shoe technology has developed massively since the first Nike Air’s hit the shelves back in 1987. Shoe manufacturer Brooks has recently released “Trance 8”, a show which features a biodegradable midsole. The sole contains a natural additive that encourages anaerobic microbes to break the shoe down once it hits the garbage.

The footwear company is debuted its midsole in the US$140 Trance 8 last month, with plans to extend the technology to all Brooks performance running shoes by the end of next year.

Rate this post:
star star star star star   No rating yet

No Comments Yet » Write a Comment

Comment