Updates of Social Networking in China

 Social networking (SNS) becomes more focused in China. 

Trend Discription:

Instead of setting up an all-round SNS, the IT professionals in China chose to push the SNS to a more focused direction. They try to attract registers by inviting elites of the industry circle to the network and cater to the urgent needs of the people, such as providing job-hunting information.

Cases:

TechWeb, China’s IT information portal website, started the first “workmate” SNS on June 26. The SNS claims  2,972 members across 359 companies on its launching. It houses 11 sections such as mini-blog, online photo album and recruitment- and business-related simulation games. So far more than 50 virtual companies have registered on the website.

5G(Wuji, meaning Five Seasons) is an IT-industry-focused SNS co-launched on June 20 by a couple of IT elites like Oak Pacific Interactive’s former IT community Donews.com chief-in-editor Hong Bo,  Microsoft global technology center founder Hua Hongwei and social networking site Linkoo.cn CEO Jin Xiaofeng. It aims to set up socialization platform for IT talents, promote discussions and offer recruitment information.  Oak Pacific Interactive also runs China’s leading student-focused SNS: Xiaonei. 

Trend Potential:

Asia is widely talked as having the most developed social networking in the world. Facebook introduced its simplifed Chinese version on June 26, the same day with the “workmate” SNS’s birthday. How much can it take away the share of local SNS and is it going the right direction? Let’s wait and see.

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