TrendReport: Mega-Trends and Marketing Innovation

Written By Daniel Allen on April 30, 2007 at 8:52 am | In uncategorized

MegaTrends and Marketing Innovation Examples presented at the Partnerworkshop Beijing 2008 which took place in Stuttgart on 16/17 of April 2007.

Trend description

In this report you can find some MegaTrends illustrated with examples amongst others related to the chinese market. It’s all about ageing, technology, luxury, personality and many more.

Cases

Eco-Luxury

Eco-Luxury describes a lifestyle that combines an ecological attitude on one hand and a luxury orientation on the other. Willing to act sustainable does not exclude to share a certain extravagance.

3D Virtual Worlds

They represent the next step in socialisation. By now a huge amount of money is spend to be “online”, by companies and the customer as well. Second Life is just one example where you can find massive opportunities for advertising.

Selfness

One step beyond wellness, people are not only searching for this part time well-being but are attempting to build up strong, enduring inner skills and know-how to improve their life. They want to establish a stable self-change and reach a global balance.

Hypercustomization

The customer remains not only a one way buyer but begins more and more to play an active role in shaping what he is consuming. The technical possibilities are only one aspect of being able to act interactively.

EVEolution

Since a major part of buying decisions are influenced or processed by women, they are fastly catching up to male consumers.

Unique Sons

Unique sons herald a further market step and represent the history as well as the culture of their nation through their profession, creations and the way they are marketed.

Authenticity

Today you can feel a lack of credibility, especially towards the media. So people want live and up to date information at best from real people and generated via a credible source. It’s all about real experience and user-generated content.

Ageing Society

Populations in many countries are growing older as life expectancy increases and birth rates decline. Even if the impact is not perceived today, in the near future it will be a huge challenge to keep the social and retirement systems healthy.

Mobile Revolution

The Internet gets mobile. Having the right device one can capture world class photos and video, extend your physical presence, send instant messages, collaborate with everyone ’s online and many features more.

Trend impact

The trends illustrated are affected by the developments in China and even influence China in turn. So, understanding actual changes in the chinese markets and society can help to find solutions related to the Olympic Games in Beijing 2008.

Feel free to leave a comment.

Links

CScout TrendReport - MegaTrends and Cases