TrendReport: Get Ready for Beijing

Written By Daniel on April 30, 2007 at 8:19 am | In uncategorized

This TrendReport is about how to get prepared for the Olympic Games in Beijing in 2008. Filled with concrete examples out of the chinese capital, you get some really touching insights.

Trend description

China has spend and is still spending a huge amount of money to resolve the massive problems related to infrastruture in the metropolis Beijing. By august of next year, China will expend over US$200 billion to upgrade the city’s transportation and communication infrastructures, to prepare itself for its anticipated future role as a world-class commercial megalopolis.

Cases

Area insights

In this case one can find some places like the “San Li Tun” area, the “Chaoyang Park / Kempinski” area, the “Houhai / Nanluoguxiang” area and the “789 Art District” and their local hot spots. Furthermore there are some consumer related insights and some examples of modern architecture.

People insights

Get some chinese people insights here. It’s about the Me-Generation, nightlife, the youth market, crazy english a.m.m.

Communication trends

One of China’s favourite topics is communication. They are catching up in terms of out of home media, gaming and mobile tv.

New Creative Class

You surely heard about this new creative class that is no more the passive consumer. This new class generates content and uses even shapes the Web 2.0 par excellence.

Trend impact

Learn about China, Beijing and their inhabitants in this section to set up yourself for the Olympic Games 2008. It’s still some time until then but this event is approaching faster than you think.

Feel free to comment.

Links

CScout TrendReport - Get Ready for Beijing