The Best Ad is Experience

Smart producers know that for a customer, a wonderful experience lasts over his lifetime.

Trend description

To see is to believe – that’s a quote many Chinese still believe in. In a market full of fake products and products with bad quality, trust is in most cases prioritized. Advertising is to let them know your brand name and then you need to back it up with positive experience.

Cases
Robust

Customers and dealers from 250 stores in Beijing were invited to visit a factory of Robust Group in Huairou District in the north of the city. As planned, they visited the complicated procedure of water purification and got to know some unknown details such as the special measures taken to sanitize the containers. Through the activity, Robust aimed to put though its scientific water purification techniques and advanced management system to consumers. This goal was well achieved by the word of month through the customers and dealers who attended the visit.

Philips

The World Cup 2006 is the first time China Central Television had broadcast with digital technique. To fully enjoy the game with the new broadcasting technique, Philips claimed you need to possess a Philips high definition digital TV. Not understand the term” high definition”? No worries. Philips was launching a nationwide campaign for you to experience by your own. The venue of the activities might be in the center of a plaza, or in a shopping mall where Philips screen broadcast and rebroadcast the breath-taking moments of the matches. It attracts pedestrians, migrant workers, students by thousands.

Qoo

Qoo is a product of Coca Cola. By the end of the year it was first launched in China, it took over 10 percent of the market share, second only the Huiyuan Ade, a local brand. The huge success is mostly due to the cartoon image Qoo designed for the product. The unreal figure Qoo is personalized as to have its own Chinese name, birth date, height, weight, age, blood type, character and friends. Customers, most of whom kids, participated in the life of Qoo through website or marketing campaigns and found it an indispensable friend.

Trend impact

Experience is a process that one physically goes through and draws conclusion from. Most people believe in the lessons coming from their own life experience. This may not be a new idea; but how to impress the targeted buyers is a field that never lacks room for further exploring. As more and more advertisers realize the effectiveness of experience, the key now is to make a plan that lends the customers a series of positive experience.

Links

www.qoo.com.cn

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