The Trend Pool is your personalized trend management system that gives you access to relevant global trends when you need them.

The Trend Pool allows you to track trends, aggregate internal trend knowledge and offers a platform for trend discussion.

The Trend Pool offers: immediate access to global trends, an efficient archive, trend maps and visualization, crowdsourcing of internal trend knowledge and a dialog platform for your innovation team.

Implementation: The Trend Pool is implemented in three stages - from a discovery session identifying your information needs, to a customized design through to installation. Monthly maintenance allows us to update and add new features and functionality as it becomes available in this Web 2.0 world.