Using industry experts and qualitative ethnographic research CScout provides clients with insights on consumers and markets.

Expert Sessions: in depth interviews and workshop sessions with trend creators – from innovators, entrepreneurs, academics to cutting edge power users.

Consumer Immersions: observing target consumers and trend setters with day-in-the-life research, shop-alongs and naturalistic interviews. Constructing meaning within social and cultural realities. Documenting and representing findings through storyboards, video, photography and journal writing.

Un-focus Groups: mixing experts, consumers and clients in innovative formats to conduct ideation sessions.