CLIENTS

CScout services a diverse client base from automotive to telecom. The following are some representative case studies.

Belkin: Tokyo Trend Tour for Belkin’s global executive team showcasing consumer electronics trends and consumer behavior.

BMW Group: Global trend scouting since 2002 for BMW’s marketing innovations group. Offering several Trend Tours in Tokyo, New York, LA, San Francisco, London, Milan and India as well as Trend Workshops and Trend Reports across a variety of themes.

Deutsche Bank AG: Together with IBM and VOK DAMS Group, CScout developed the concept and implemented the presence of the Deutsche Bank of the Future “Q110” in Second Life. For more information read the blog posting.

Krombacher Brewery: Japan Trend Tour - scouting beverage consumption and new product development trends with POS visits, expert and company meetings.

METRO Group: Monthly product innovation scouting for Europe’s largest big box retailer, using input from 10 global hotspots.

SK Telecom: Trend Scouting, Trend Tours and Ideation Workshops developing business opportunities for Korea’s largest mobile phone operator.

Wrigley: Consumer ethnographies in 6 global hotspots, developing trendsetter profiles and trend drivers.