Trend: Live Video Ads


Written By Josefine Koehn on Wednesday, June 13, 2007 at 7:13 PM | In Marketing Trends, USA, Countries, Video | Please Comment

Live Video Ads take the concept of experiential marketing online.
Trend Description:
The concept of generating attention on the spot with product samples or events has already been popular since a while. Now marketers are starting to move this popular tactic online, generating attention with video cameras on location, integrating consumers and passerby’s into the advertisement action. […]

Preparing Beijing for Olympia 2008


Written By admin on Tuesday, January 16, 2007 at 8:09 PM | In CScout News, China, Video | Please Comment

During a TrendTour in September 2006 we visited the Olympic Media Center in Beijing, China. Beijing is preparing for the Olympic Games in 2008 and our local team is reporting about the newest developments to keep our clients on the pulse.
This is the video with interviews and background information about the preparations for the […]