Ignite NYC Demonstrates the Power of Shared Digital Experiences


Written By Paula Cizek on Saturday, March 13, 2010 at 12:16 AM | In Events, General, Lifestyle, Technology, USA | Please Comment

Last week, we attended Ignite NYC, an event in which speakers have five minutes to present on anything in the world of “geek culture.” Even though Ignite sets no overarching theme, one topic seemed to run through most of the presentations: the trend towards shared digital experiences that benefit the public.
In fact, Andy Carvin’s presentation [...]

Robot Galaxy Creates a Memorable Retail Experience


Written By Paula Cizek on Thursday, March 4, 2010 at 12:41 AM | In General, Marketing, USA | Please Comment

Even though it competes with Star Wars paraphernalia and a moving, life-size T. Rex, the Robot Galaxy shop in the Times Square Toys R’ Us manages to stand out. Its futuristic decor is littered with robot parts waiting to be created into a customized robot: think Build-a-Bear, but in space. Part robot workshop, part game, [...]

NYC and Company Enables Tourism 2.0


Written By Paula Cizek on Tuesday, February 23, 2010 at 11:50 PM | In General, Lifestyle, Technology, USA | Please Comment

Gone are the days of your typical tourism center, littered with out-of-date brochures and cumbersome fold-out maps: the NYC tourist center was renovated in 2009 with the needs of the modern traveler in mind. Even the center itself boasts a modern aesthetic, with huge glass windows looking in on a minimalistic interior. The space centers [...]

Mobile Phones Help Identify Criminals


Written By Paula Cizek on Friday, February 19, 2010 at 11:13 PM | In General, Technology, UK, USA | Please Comment

Police in several UK cities have started using handheld scanners to find stolen mobile phones. The scanner picks up the phone’s IMEI (serial number) and compares it to a national database of stolen phones. The program has been put in place not so much to recover stolen phones but to dissuade theft, especially as stolen [...]

Organicoa Hightlights “Green” and Retail Trends


Written By Paula Cizek on Tuesday, February 9, 2010 at 7:07 PM | In General, Lifestyle, Marketing, USA | Please Comment

Recession is the mother of invention these days, and new businesses are developing to fill market niches. In the case of pop-up stores like Organicoa, it’s a physical niche: the hot chocolate vendor has set up shop in an otherwise empty storefront. (In fact, signs advertising the space for lease are still in the windows.) [...]

Clue by Mobile


Written By CScout on Friday, January 29, 2010 at 11:10 PM | In General, Marketing, USA | Please Comment

Players of the newest evolution of the popular Hasbro board game Clue, “Clue Secrets and Spies,” can opt to receive clues by SMS in their mission to capture the notorious Agent Black.
The real-time text message version is begun by texting SPY to a designated number. Hasbro then sends back six text messages throughout the game [...]

CScout at CES 2010


Written By Paula Cizek on Thursday, January 7, 2010 at 5:34 PM | In CScout News, Events, General, Technology, USA | Please Comment

If you’re at the Consumer Electronics Show in Las Vegas, keep an eye out for CScout. We’re touring with clients to showcase the latest trends and meet with experts and executives from companies such as Cisco, Audible, Sling Media, Eye-Fi, Nvidia, TiVo, and more.
Next week, we’ll be posting some of our favorite trends and new [...]

Music Festival Augmented Reality App


Written By Florian Peter on Monday, December 21, 2009 at 5:39 PM | In General, Lifestyle, Marketing, USA | Please Comment

The VooDoo Music Experience is one of Louisiana’s most popular festivals, so an app that helps visitors navigate the grounds is more than welcome. The VooDoo Experience app uses augmented reality to overlay useful information over images taken with a mobile phone camera. Users simply activate the app, point it at what they’re interested in, [...]

Skype Replacing In-Person Interviews


Written By Paula Cizek on Friday, December 11, 2009 at 10:29 PM | In General, Technology, USA | Please Comment

Reduced hiring budgets have forced companies to reconsider flying candidates out to meet with recruiters. As a result, both companies and candidates have turned to Skype’s video chat for initial interviews. Video chat is preferred as visual elements and body language add a level of nuance missing from phone calls. Although it may not replace [...]

JCPenney Unveils Mobile Coupons


Written By Ray Cha on Monday, November 23, 2009 at 7:44 PM | In General, Marketing, USA | 1 Comment

The recession has spurred consumers to find savings wherever they can. Now a new program from JCPenney may bring coupons to their mobile phones. The company has teamed up with Cellfire, a mobile coupon service, to make coupons available for download to smartphones. Salespeople will then be able to scan a QR code directly from [...]

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