Trend: Mobile Eco Applications

Innovative cellphone software now fulfills users’ wishes to adopt environmentally sound practices
Social meta-trends such as LOHAS show that people are willing to make personal contributions to address global environmental problems like carbon dioxide emissions, climate change, and resource scarcity. Now mobile phone applications make it easy to monitor the individual “carbon footprint,” compare it, and [...]

Trend: Eco-Mobiles

Eco-friendly concept phones highlight the way of the future
Every day, over 420,000 cellphones are retired in the US, and the vast majority are still not recycled. E-waste is the fastest growing category of municipal waste in many countries across the world, and with the consumer electronics industry one of the fastest growing industries on the [...]

Trend: Smart Text Search for Video

The audible scripts from online videos are becoming smart and searchable
Videos are becoming much more accessible to users by making their transcripts text searchable. Previously the only way to search for a video was by its title or tags, which could prove difficult and laborious. The technology is currently having its most profound influence in [...]

Trend: Perkier Packaging

Consumer packaged goods makers enhance product designs with practical twists.
Always on the lookout for new ways to interest customers, packaging designers have found ways to enhance the pack’s contents, by using it to chill or make its contents more flavorful. No longer competing on aesthetics along, the new designs give customers a practical reason to [...]

News: MINI takes over rooftop in NY.

As summer transitions into fall, MINI will be taking over a rooftop in the Clinton neighborhood of New York for ten days, starting on September 4th. The rooftop was designed by local architecture firm HWKN, and will including LED lighting and an 8 ft. grass hill. As CScout provided MINI strategic consulting in the early [...]

Trend: Stimulant-Infused Energy Snacks

Companies are developing new ways to energise customers by infusing natural foods with stimulants.
Companies are infusing energy-giving ingredients into food products as a new way to attract customers. Energy foods provide all the stimulation of energy drinks, whilst possibly cutting out high levels of sugar, unpleasant tastes and unnatural chemicals. This trend is further evidence [...]

Trend: Raw food

Healthy, eco-friendly and innovative, raw food is offering a new way to excite and engage customers.
Trend description
Interest in raw food diets is growing, as cooked food gets slated in the media. Raw food proponents believe that cooking food destroys nutrients and enzymes as well as altering chemicals, so that food no longer benefits the consumer, [...]

Trend: Green Lifestyle Hotels

A host of eco-friendly hotels are opening across the world.

Trend Description:
Since 2006 we have continually reported on the growing importance of eco-friendly travel (please read our blog entries Eco Luxury Resorts, Green Upgrades and Eco Tourism).
Understanding that customers are now seeking sustainability in all parts of their lives, a wave of new build eco-hotels are [...]

Trend: Ambient Moon Lights

Ambient lights featuring lunar motives.

Trend Description:
It’s hard to escape the magic of the moonlight. Now manufacturers - inspired by the soft illumination of the nightly sky - are designing ambient mood light installations, some just for the pleasure of it, some to make the consumers more ecological aware (please read our Trendblog posting: Power Awareness). [...]

Update: Social Virtual Worlds for Kids

Marketers take advantage of children’s social networks to target younger age groups.
Trend Description:
First there was Webkinz, a special kind of stuffed animal that came with an access code to an online social network. Soon, other toy manufacturers followed the trend. More and more collectible figures with an online twist entered the market (please read our [...]