Trend: Salt Spas


Written By Michael Keferl on Monday, November 3, 2008 at 2:54 AM | In Japan, Lifestyle, Technology, UK | Please Comment

Japan’s aging society is still a wealthy one, and isn’t afraid to spend money on products and services that can enhance quality of life.
Salt Studio Saltasia fits right into this category, creating stylish salt rooms to promote anti-aging and relaxation for women. Saltasia uses hexagon-shaped, natural salt tiles on the floor, ceiling, and walls [...]

Trend: DIY Communities


Written By Cate Trotter on Friday, October 24, 2008 at 11:09 PM | In Lifestyle, UK | Please Comment

Recent years have seen a flourishing of organizations that gather people with common interests participate in do-it-yourself activities
In a reaction to the digital age, creative people are finding ways to build community in the real world to share knowledge, projects, and ideas. People are looking to the Internet to find outlets for active creativity, rather [...]

Trend: Mobile Location Based Services in China


Written By Xuan Zuo on Tuesday, September 30, 2008 at 4:35 PM | In China, General, Japan, UK | Please Comment

A snapshot of the latest trends of Location-based Service (LBS) in Beijing, Shanghai, Hongkong and Tokyo.
Trend Description:
Many people would agree that Location Based Services are becoming more and more popular worldwide and are opening a host of opportunities for business, but few would agree on the business model that will best monetize the service. [...]

Trend: Stimulant-Infused Energy Snacks


Written By Cate Trotter on Wednesday, August 20, 2008 at 9:21 PM | In Lifestyle, UK, USA | 1 Comment

Companies are developing new ways to energise customers by infusing natural foods with stimulants.
Companies are infusing energy-giving ingredients into food products as a new way to attract customers. Energy foods provide all the stimulation of energy drinks, whilst possibly cutting out high levels of sugar, unpleasant tastes and unnatural chemicals. This trend is further evidence [...]

Trend: Raw food


Written By Cate Trotter on Monday, August 11, 2008 at 3:48 PM | In Lifestyle, UK, USA | Please Comment

Healthy, eco-friendly and innovative, raw food is offering a new way to excite and engage customers.
Trend description
Interest in raw food diets is growing, as cooked food gets slated in the media. Raw food proponents believe that cooking food destroys nutrients and enzymes as well as altering chemicals, so that food no longer benefits the consumer, [...]

Trend: Informal Performance


Written By Cate Trotter on Monday, July 28, 2008 at 9:09 PM | In Lifestyle, UK | Please Comment

Events previously shrouded in formal procedures are being replaced by semi-rehearsed, impromptu interventions that rely on audience participation.
Trend Description
New forms of entertainment are challenging traditional notions of what being an audience member involves. Static seating, ticketing, start times, staging, linear plots, perfectly rehearsed performances and passive audiences are all concepts that new entertainment companies are [...]

Trend: Water Worries


Written By Cate Trotter on Tuesday, April 29, 2008 at 5:14 PM | In Lifestyle, UK | Please Comment

Raised awareness of the need to conserve water leads to new business opportunities.
Trend Description
As consumers learn that many of their activities have a carbon impact and ways in which they can reduce this, the awareness of additional impacts is increasing. The water footprint is the next frontier for the environmental consumer: learning that it takes [...]

Trend: Speed Presentations


Written By Josefine Koehn on Friday, April 11, 2008 at 8:10 PM | In Japan, Lifestyle, Marketing, UK, USA | 1 Comment

Whether you are a creative professional or a manager, brevity is the key for your next presentation.
Trend Description:
The new motto when it comes to PowerPoint presentations: keep it short. If you can’t say what you need to say before the attention span of the audience runs out, you don’t need to say it. Luckily, online [...]

Trend: Sleep for Sale


Written By Cate Trotter on Monday, March 31, 2008 at 5:15 PM | In Lifestyle, UK, USA | Please Comment

Helping us satisfy one of our most basic but often unmet needs, a range of companies understand the profitability of sleep.
Trend Description
Despite being key to wellbeing, less and less of us get the amount or quality of sleep that we need. Estimated to be America’s number 1 health problem, 74% of all Americans do not [...]

Trend: Chic Swapping


Written By Cate Trotter on Monday, March 24, 2008 at 1:51 PM | In Lifestyle, UK | Please Comment

Big brands are promoting themselves by initiating swapping events and systems, using their reputations to add reliability, trust and glamour.
Trend Description
Freecycle and the P2P movement are making people realise they don’t need to buy everything they need. Big brands are tapping into this and boosting their reputations by using their heritage, talents and infrastructure to [...]

« Previous Entries