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For a small fee public bikes can be picked up from self-service docking stations in many European and North American cities.
Trend Description:
Cities are a dangerous place for cyclists – or at least they used to be. Bicycle often got stolen, and their bicycle paths were rare. Many people are familiar with the White Bike [...]
The latest in over the top Tokyo train stations advertisements is this campaign by Johnson and Johnson’s Reach toothbrush brand.The billboard’s main feature is a giant human-sized (as in the size of an actual human) pink plastic tongue attached to an equally pink background.
Rebecca Milner in the CScout Japan office posted a great find from [...]
Ethical fashion means fashion, which takes into consideration the people who made the clothes, as well as the environment.
Trend Description
To buy ethical fashion means to think twice about where it was originally made, by whom and under what conditions. All the steps in the production, for example of a pair of jeans, affect the environment [...]
Virtual games are being transformed into real world games and marketing campaigns.
Our prolific trend scout Zuo Xuan from the Beijing CScout office recently featured another interesting trend on our China Blog.
Trend Description:
There seems to be no definite line between a real world and a virtual one anymore. Virtual websites like Second Life have caused a [...]
Giving away things and content for free might be the next way to make money.
Trend Description:
Chris Anderson, author of The Long Tail and the upcoming book “Free†defines the Trend as “The Economics of Abundance and the Price of Zeroâ€. There are already many things and services given away for free. Redhat and IBM [...]
With “A Second Life Odyssey” HBO acquired an animated documentary entirely produced and filmed within Second Life.
Trend Description:
The quest of the Matrix has arrived in Second Life. Molotov Alva, one of the many many million avatars in Second Life, has started the search for his creator. On his journey through the virtual community, which [...]
Users can create a personalized wishlist with items from any site on the internet.
Trend Description:
Gift Registries 2.0 allow users to pull all their wishes together which might occure while surfing the internet. Most big online retailers and department stores have been featuring an online gift registry, next to the more traditional „wedding table“ at [...]
By combining eCommerce with social networking team buying offers customers an innovative and money-saving shopping approach.
Trend Description:
Team buying combines the power of the Internet to compare prices and to find enough other buyers to become eligible for group discounts. Team buying first began in online forums and chat rooms. Shoppers, looking for the same [...]
Overview
CScout China recently paid a visit to the office of HiPiHi - China’s answer to Second Life - in Beijing’s Haidian District, for an interview with Hui Xu.
Hui, founder and CEO of HiPiHi, was the general manager of MyWeb China, and was nominated as one of the “Top Ten China Internet Heroes†in 1999. Hui [...]
Eco Tourism offers easy ways for consumers to act in an environmentally friendly way without changing their behavior.
Trend Description:
Since traveling has become a mass cultural phenomenon and it has become easy for almost everybody to visit the most remote parts of our planet, it seems even more important, to travel eco-friendly. We already reported about [...]
