Written By Josefine Koehn on Monday, February 18, 2008 at 8:52 PM | In Lifestyle, Marketing, Technology, USA | Please Comment
Wearable webcams enable lifecasters to broadcast online 24/7.
Trend Description:
Wearable digital technology enables users to broadcast their lives around the clock. While there are many sites that allow users to post videos online for free, a personal 24/7 online video stream required the broadcaster to host his or her own website. Justin.tv allows users to feed [...]
Written By Josefine Koehn on Friday, February 15, 2008 at 7:48 PM | In China, Japan, Lifestyle, Marketing, UK, USA | Please Comment
Inspired by the success of talent shows on TV corporations put out casting calls to their employees.
Trend Description:
Corporate contests are mostly associated with team-building events and company retreats. McDonald’s has tried to get employees more genuinely revved up, however, with an American Idol-esque contest, the Voice of McDonald’s, which invites the general public to get [...]
Written By Josefine Koehn on Friday, February 1, 2008 at 12:16 AM | In Lifestyle, Marketing, USA | Please Comment
Lines between virtual and real-life communities blur.
Trend Description:
With websites like virtualibiza.com and the clubbing venues on Second Life, nobody really has to get out of his or her comfy apartment to meet likeminded partiers and music-fans anymore. MTV has taken this virtual clubbing concept a step further with Virtual Lower Eastside (VLES.com), the [...]
Written By Florian Peter on Friday, January 25, 2008 at 7:39 PM | In Marketing, Technology, USA | Please Comment
Video-sharing and search sites are reaching a record number of users.
We have reported as far back as May 2005 on the innovations happening in Internet TV both affecting brands and users - from Video Blogging to Brand-TV-Channels, Lonely Girl, Video Portal Marketing , Interactive Video Search, and most recently how Hip-Hop goes Video [...]
Written By Josefine Koehn on Thursday, January 3, 2008 at 6:32 PM | In Lifestyle, Marketing, USA | Please Comment
Social media technology gives the art of storytelling a new interactive spin
Trend Description:
Storytelling is one of the most powerful ways of social bonding. New technology enables people to come together online to to create and share stories, art, and other media related to their favorite movies, television shows, and books. In cooperation with [...]
Written By Rebecca Milner on Wednesday, December 19, 2007 at 12:15 AM | In Japan, Marketing | Please Comment
Our team in Japan spotted this interesting form of mobile outdoor advertising on the streets of Tokyo’s Shimokitazawa.
Under the banner of a “mobile showroom†home electronics company Uniden has unleashed upon the streets of Shimokitazawa this troop of “Unidenmen.â€
As you can see, they look like they are wearing asbestos suits and have Uniden [...]
Written By Josefine Koehn on Sunday, December 16, 2007 at 5:39 PM | In Lifestyle, Marketing, UK, USA | Please Comment
For a small fee public bikes can be picked up from self-service docking stations in many European and North American cities.
Trend Description:
Cities are a dangerous place for cyclists – or at least they used to be. Bicycle often got stolen, and their bicycle paths were rare. Many people are familiar with the White Bike [...]
Written By Rebecca Milner on Thursday, November 22, 2007 at 9:04 PM | In Japan, Marketing | Please Comment
The latest in over the top Tokyo train stations advertisements is this campaign by Johnson and Johnson’s Reach toothbrush brand.The billboard’s main feature is a giant human-sized (as in the size of an actual human) pink plastic tongue attached to an equally pink background.
Rebecca Milner in the CScout Japan office posted a great find from [...]
Written By Josefine Koehn on Thursday, October 25, 2007 at 10:05 PM | In Lifestyle, Marketing, USA | 1 Comment
Ethical fashion means fashion, which takes into consideration the people who made the clothes, as well as the environment.
Trend Description
To buy ethical fashion means to think twice about where it was originally made, by whom and under what conditions. All the steps in the production, for example of a pair of jeans, affect the environment [...]
Written By Xuan Zuo on Monday, October 22, 2007 at 6:08 PM | In China, Lifestyle, Marketing | Please Comment
Virtual games are being transformed into real world games and marketing campaigns.
Our prolific trend scout Zuo Xuan from the Beijing CScout office recently featured another interesting trend on our China Blog.
Trend Description:
There seems to be no definite line between a real world and a virtual one anymore. Virtual websites like Second Life have caused a [...]
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