Written By Cate Trotter on Tuesday, March 18, 2008 at 5:14 AM | In Marketing Trends, Lifestyle Trends, USA, UK | Please Comment
Eco-focused real-world shops gain advantage over their online counterparts by offering tangible, value-added services.
Trend Description
Although many green stores exist online, it is still surprising to discover how few retail spaces have been set up in the real world to capitalise on this exploding area of consumer interest. Physical spaces make it easier for customers to […]
Written By Michael Keferl on Friday, February 29, 2008 at 4:42 PM | In Marketing Trends, Technology Trends, Japan | Please Comment
Despite a publishing decline in Japan, it’s still quite easy to get a magazine for just about anything, and the publishing world has been hard at work integrating their printed materials with the new Digital World.
The print magazine Tada Gets, which basically means “things for free” is a magazine composed entirely of QR codes. By […]
Written By Rebecca Milner on Friday, February 22, 2008 at 10:14 PM | In Marketing Trends, Japan | Please Comment
Our prolific team in Tokyo found a novel and yummy trend of customized chocolates offered online in Japan . Chocolate maker Tirol may be expanding into drinks, but that doesn’t mean they’ve neglected expanding on their core business of tiny chocolates next to cash registers. This time they’ve mixed the classic schoolgirl hobby of purikura […]
Written By Josefine Koehn on Monday, February 18, 2008 at 8:52 PM | In Marketing Trends, Technology Trends, Lifestyle Trends, USA | Please Comment
Wearable webcams enable lifecasters to broadcast online 24/7.
Trend Description:
Wearable digital technology enables users to broadcast their lives around the clock. While there are many sites that allow users to post videos online for free, a personal 24/7 online video stream required the broadcaster to host his or her own website. Justin.tv allows users to feed […]
Written By Josefine Koehn on Friday, February 15, 2008 at 7:48 PM | In Marketing Trends, Lifestyle Trends, Germany, USA, Japan, UK, Europe, China | Please Comment
Inspired by the success of talent shows on TV corporations put out casting calls to their employees.
Trend Description:
Corporate contests are mostly associated with team-building events and company retreats. McDonald’s has tried to get employees more genuinely revved up, however, with an American Idol-esque contest, the Voice of McDonald’s, which invites the general public to get […]
Written By Josefine Koehn on Friday, February 1, 2008 at 12:16 AM | In Marketing Trends, Lifestyle Trends, USA | Please Comment
Lines between virtual and real-life communities blur.
Trend Description:
With websites like virtualibiza.com and the clubbing venues on Second Life, nobody really has to get out of his or her comfy apartment to meet likeminded partiers and music-fans anymore. MTV has taken this virtual clubbing concept a step further with Virtual Lower Eastside (VLES.com), the […]
Written By Florian Peter on Friday, January 25, 2008 at 7:39 PM | In Marketing Trends, Technology Trends, USA | Please Comment
Video-sharing and search sites are reaching a record number of users.
We have reported as far back as May 2005 on the innovations happening in Internet TV both affecting brands and users - from Video Blogging to Brand-TV-Channels, Lonely Girl, Video Portal Marketing , Interactive Video Search, and most recently how Hip-Hop goes Video […]
Written By Josefine Koehn on Thursday, January 3, 2008 at 6:32 PM | In Marketing Trends, Lifestyle Trends, USA | Please Comment
Social media technology gives the art of storytelling a new interactive spin
Trend Description:
Storytelling is one of the most powerful ways of social bonding. New technology enables people to come together online to to create and share stories, art, and other media related to their favorite movies, television shows, and books. In cooperation with […]
Written By Rebecca Milner on Wednesday, December 19, 2007 at 12:15 AM | In Marketing Trends, Japan | Please Comment
Our team in Japan spotted this interesting form of mobile outdoor advertising on the streets of Tokyo’s Shimokitazawa.
Under the banner of a “mobile showroom” home electronics company Uniden has unleashed upon the streets of Shimokitazawa this troop of “Unidenmen.”
As you can see, they look like they are wearing asbestos suits and have Uniden […]
Written By Josefine Koehn on Sunday, December 16, 2007 at 5:39 PM | In Marketing Trends, Lifestyle Trends, Germany, USA, UK, Europe, Countries | Please Comment
For a small fee public bikes can be picked up from self-service docking stations in many European and North American cities.
Trend Description:
Cities are a dangerous place for cyclists – or at least they used to be. Bicycle often got stolen, and their bicycle paths were rare. Many people are familiar with the White Bike […]
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