Subscribe
The recession has spurred consumers to find savings wherever they can. Now a new program from JCPenney may bring coupons to their mobile phones. The company has teamed up with Cellfire, a mobile coupon service, to make coupons available for download to smartphones. Salespeople will then be able to scan a QR code directly from [...]
Bayer Schering Pharma’s World Contraception Day kicks off with online press conference
Working in conjunction with Kreative Konzeption and Ketchum, CScout helped organize the online press conference for the annual World Contraception Day which took place on September 24, 2009. The media event featured members of the Youth Task Force (YTF), a group of young regional [...]
Nokia researcher shares latest globetrotting exploits
Last night CScout attended a Good Ideas Salon featuring Jan Chipchase, lead design researcher for Nokia. His role is to study and help guide human-centered design by observing how people interact with technology and each other around the globe. And due to the rapid growth of mobile phones, he has [...]
Michael Keferl, Managing Director of CScout Japan, was recently quoted in an Advertising Age article on mobile payments and NFC technology.
They had asked originally about the McDonalds Kazasu Coupon CRM program with integrated RFID, which we’ve noticed at ground level as being relatively successful. There’s great potential for growth in this market, but retailers can [...]
20th Century Fox uses the iPhone app Tap Tap Revenge to promote release of a new movie
User-generated content and iPhone apps have come together to promote the horror movie “Jennifer’s Body.” 20th Century Fox and Tapulous, the developer behind the most successful iPhone app, “Tap Tap Revenge,” have asked the public to design custom-made [...]
Global social media celebrities discuss contraception with teens
CScout and Bayer recently announced a new blog to help promote World Contraception Day (WCD) and its mission to help educate teens about sexual health and relationships. The blog will be written by members of the Youth Task Force, a group of young social media celebrities from around [...]
Gap and Mobclix invite developers to create Gap application
Gap and Mobclix, a open innovation company that matches developers and their apps with advertisers, have made a competition out of creating the next Gap app.
Developers have been invited to come up with an app that represents the philosophy of Gap, described as Denim, Music, Individuality and [...]
Digital transaction system simplifies, and cleans-up, Pachinko for a new generation
Papimo takes the concept of the “osaifu keitai” (mobile wallet) and applies it the pachinko parlor. Created by Glory Lincs Co., this system lets players of the eponymous game record their winning not in stacked containers of metal balls but on their mobile phones. The [...]
Smartphones and QR Codes make for an exciting game in the streets of New York City
From August 31st until September 10th, New York cult clothing and toy store Kidrobot held a Scavenger Hunt that had fans searching for QR codes around New York City. The QR codes turned into virtual Dunnies (Kidrobot’s signature rabbit-robot figures); [...]
SuiPo—or Suica Posters—sends supplemental info and promotions for ads directly to consumers using RFID
An increasingly common fixture at major train stations, Suipo (Suica + Poster) is a system that utilizes RFID cards and QR codes to allow consumers to directly and immediately interact with an advertisement. These massive posters feature RFID readers which transmit a [...]
