Written By Daniel Allen on Saturday, May 17, 2008 at 4:28 PM | In China, Lifestyle, Marketing | Please Comment
Latest analysis of sports-related IWOM buzz in China makes for interesting reading.
With the Beijing Olympics less than three months away and China’s branded clothing market growing at a pace, smart foreign and domestic sportswear companies should be closely monitoring blogs, BBS (bulletin boards), and other forms of online social media to fine tune their marketing [...]
Written By Rebecca Milner on Tuesday, May 6, 2008 at 5:57 PM | In Japan, Marketing | Please Comment
Astro Boy and Pikachu lend a marketing hand in Games promotions.
It remains to be seen which city will be selected to host the 2016 Olympic Games. The Japanese Olympic Committee is so serious about its bid that it has enlisted the support of famous anime characters Astro Boy and Pikachu, who have been making [...]
Written By Daniel Allen on at 5:54 PM | In China, Marketing | Please Comment
Innovative mobile marketing campaign for Nike in China wins annual award.
The Nike Zoom campaign, devised by media agency MindShare China, won Campaign of the Year recently at the Venice Festival of Media. Planned out of MindShare’s Shanghai office, the Zoom campaign ran in Shanghai, Beijing, and Guangzhou. Bluetooth technology was used in special “information [...]
Written By Michael Keferl on Friday, May 2, 2008 at 5:56 PM | In Japan, Marketing | Please Comment
Popular instant snack gets eco-friendly in Japan.
Nissin, maker of the classic Cup Noodle instant ramen that has helped keep students in beer money for a few decades, has now begun a campaign to modernize in an ECO-friendly way. Gone are the old polystyrene cups, and in are the paper cups that have been dominating [...]
Written By CScout Japan on Tuesday, April 15, 2008 at 4:27 PM | In CScout News, Japan, Lifestyle, Marketing | Please Comment
Michael Keferl shares his expertise on the latest in Japanese food trends.
CScout Japan Managing Director Michael Keferl was a guest on CNN Today with Kristie Lu Stout and Andrew Stevens to talk about some food trends in Japan. The focus was on our recent posts about character lunch accessories, “udon†pudding, and a new [...]
Written By Josefine Koehn on Sunday, April 13, 2008 at 8:21 PM | In Marketing, USA | Please Comment
Marketers take advantage of children’s social networks to target younger age groups.
Trend Description:
First there was Webkinz, a special kind of stuffed animal that came with an access code to an online social network. Soon, other toy manufacturers followed the trend. More and more collectible figures with an online twist entered the market (please read our [...]
Written By Josefine Koehn on Friday, April 11, 2008 at 8:10 PM | In Japan, Lifestyle, Marketing, UK, USA | 1 Comment
Whether you are a creative professional or a manager, brevity is the key for your next presentation.
Trend Description:
The new motto when it comes to PowerPoint presentations: keep it short. If you can’t say what you need to say before the attention span of the audience runs out, you don’t need to say it. Luckily, online [...]
Written By Rebecca Milner on Tuesday, April 8, 2008 at 11:27 PM | In Japan, Lifestyle, Marketing | Please Comment
Bottled drink makers turn up the freshness factor.
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the [...]
Written By Daniel Allen on Saturday, April 5, 2008 at 12:10 AM | In China, Marketing | Please Comment
Big brands get local to boost China sales.
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, [...]
Written By Michael Keferl on Wednesday, April 2, 2008 at 9:52 PM | In Japan, Marketing, Technology | Please Comment
Crazy code and wacky widgets for Japan’s blogging generation.
The CScout Japan team have just started a weekly series of their favorite “Blog Parts†(ブãƒã‚°ãƒ‘ーツ), the name given to all of the strange and wonderful widgets made for the blog-hungry Japanese public (See the Uniqlo Uniqlock).
The iTunes Weekly Chart blog part highlights the top [...]
« Previous Entries Next Entries »
Subscribe
