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Astro Boy and Pikachu lend a marketing hand in Games promotions.
It remains to be seen which city will be selected to host the 2016 Olympic Games. The Japanese Olympic Committee is so serious about its bid that it has enlisted the support of famous anime characters Astro Boy and Pikachu, who have been making […]
Innovative mobile marketing campaign for Nike in China wins annual award.
The Nike Zoom campaign, devised by media agency MindShare China, won Campaign of the Year recently at the Venice Festival of Media. Planned out of MindShare’s Shanghai office, the Zoom campaign ran in Shanghai, Beijing, and Guangzhou. Bluetooth technology was used in special “information […]
Popular instant snack gets eco-friendly in Japan.
Nissin, maker of the classic Cup Noodle instant ramen that has helped keep students in beer money for a few decades, has now begun a campaign to modernize in an ECO-friendly way. Gone are the old polystyrene cups, and in are the paper cups that have been dominating […]
Michael Keferl shares his expertise on the latest in Japanese food trends.
CScout Japan Managing Director Michael Keferl was a guest on CNN Today with Kristie Lu Stout and Andrew Stevens to talk about some food trends in Japan. The focus was on our recent posts about character lunch accessories, “udon” pudding, and a new […]
Marketers take advantage of children’s social networks to target younger age groups.
Trend Description:
First there was Webkinz, a special kind of stuffed animal that came with an access code to an online social network. Soon, other toy manufacturers followed the trend. More and more collectible figures with an online twist entered the market (please read our […]
Whether you are a creative professional or a manager, brevity is the key for your next presentation.
Trend Description:
The new motto when it comes to PowerPoint presentations: keep it short. If you can’t say what you need to say before the attention span of the audience runs out, you don’t need to say it. Luckily, online […]
Bottled drink makers turn up the freshness factor.
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the […]
Big brands get local to boost China sales.
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, […]
Crazy code and wacky widgets for Japan’s blogging generation.
The CScout Japan team have just started a weekly series of their favorite “Blog Parts” (ブログパーツ), the name given to all of the strange and wonderful widgets made for the blog-hungry Japanese public (See the Uniqlo Uniqlock).
The iTunes Weekly Chart blog part highlights the top […]
The 2008 PSFK Conference in New York offered innovative ideas and inspiration from a diverse panel of industry experts. CScout’s CEO Florian Peter monitored a panel on the Future of TV.
Our friends at PSFK hosted their second annual ideas conference in New York.
Highlights of the Conferences:
Grant McCracken offered the insights that “consumption is now about […]
