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Players of the newest evolution of the popular Hasbro board game Clue, <em>Clue Secrets and Spies</em>, can opt to receive clues by SMS in their mission to capture the notorious Agent Black.
The real-time text message version is begun by texting SPY to a designated number. Hasbro then sends back six text messages throughout the game [...]
On January 12th, news began to trickle in of the devastating earthquake in Haiti. As NGOs, governments, and private companies began gearing up their relief efforts, a new way to send aid emerged via SMS. Concerned people can send “Haiti” to several short-code addresses to donate US$5 or US$10 pledges, which appear on the sender’s [...]
Interactivity by touch was a key theme at CEATEC 2009 and Alps offered one of the best of these. Their booth showcased a prototype that used built-in technology allowing data transfer from camera (such as the one in your phone) to screen via human touch.
The two-way transfer system sends photos taken with your mobile to [...]
The VooDoo Music Experience is one of Louisiana’s most popular festivals, so an app that helps visitors navigate the grounds is more than welcome. The VooDoo Experience app uses augmented reality to overlay useful information over images taken with a mobile phone camera. Users simply activate the app, point it at what they’re interested in, [...]
Toppan Printing Co.’s store display systems are not just digital screens. They are interactive sampling vendors that include IC technology and QR codes. On the right-hand displays consumers see the line-up of products and watch the advertising on the screen. Likewise data on the consumers (number, gender, age) can be recorded through the camera.
When a [...]
The Danish Rail system has plastered Copenhagen’s S-Train system with posters and window clings displaying QR codes that, when scanned, provide commuters with a variety of content on their commute. Mobile phones can become QR-code readers on the go by texting “scan” to 222O. Users then click on the return link to download the scanner [...]
The recession has spurred consumers to find savings wherever they can. Now a new program from JCPenney may bring coupons to their mobile phones. The company has teamed up with Cellfire, a mobile coupon service, to make coupons available for download to smartphones. Salespeople will then be able to scan a QR code directly from [...]
Bayer Schering Pharma’s World Contraception Day kicks off with online press conference
Working in conjunction with Kreative Konzeption and Ketchum, CScout helped organize the online press conference for the annual World Contraception Day which took place on September 24, 2009. The media event featured members of the Youth Task Force (YTF), a group of young regional [...]
Nokia researcher shares latest globetrotting exploits
Last night CScout attended a Good Ideas Salon featuring Jan Chipchase, lead design researcher for Nokia. His role is to study and help guide human-centered design by observing how people interact with technology and each other around the globe. And due to the rapid growth of mobile phones, he has [...]
Michael Keferl, Managing Director of CScout Japan, was recently quoted in an Advertising Age article on mobile payments and NFC technology.
They had asked originally about the McDonalds Kazasu Coupon CRM program with integrated RFID, which we’ve noticed at ground level as being relatively successful. There’s great potential for growth in this market, but retailers can [...]
