Written By Paula Cizek on Tuesday, March 16, 2010 at 11:53 PM | In General, Japan, Marketing, USA | Please Comment
Sure, CScout has a Tokyo office to cover mobile trends, but every now and then, you need to stay within the same time zone. If you’re in the NYC area, you can swing by the Kinokuniya near Bryant Park for your fix of Japanese culture and now, mobile phones. NTT DoCoMo, one of the country’s [...]
Written By CScout Japan on Friday, March 5, 2010 at 5:27 PM | In Japan, Marketing | Please Comment
Under the slogan of “analog on the digital technology,” Japanese developers Mobile Art Lab have produced an iPhone application designed to fit into a book and create a convergent reading experience for children.
Sliding the handset into the specially designed “hybrid” book creates a bordered reading window around the touch-screen. Reading the [...]
Written By Paula Cizek on Thursday, March 4, 2010 at 12:41 AM | In General, Marketing, USA | Please Comment
Even though it competes with Star Wars paraphernalia and a moving, life-size T. Rex, the Robot Galaxy shop in the Times Square Toys R’ Us manages to stand out. Its futuristic decor is littered with robot parts waiting to be created into a customized robot: think Build-a-Bear, but in space. Part robot workshop, part game, [...]
Written By Paula Cizek on Thursday, February 11, 2010 at 5:33 PM | In General, Lifestyle, Marketing | Please Comment
New beauty apps are letting consumers experience virtual makeovers right on their smartphones. App developer ModiFace, for instance, has released a line of apps that lets users take a picture of themselves and envision a new look: they can apply make up, try a new hair color, or even see their body shape after weight [...]
Written By Paula Cizek on Tuesday, February 9, 2010 at 7:07 PM | In General, Lifestyle, Marketing, USA | Please Comment
Recession is the mother of invention these days, and new businesses are developing to fill market niches. In the case of pop-up stores like Organicoa, it’s a physical niche: the hot chocolate vendor has set up shop in an otherwise empty storefront. (In fact, signs advertising the space for lease are still in the windows.) [...]
Written By CScout on Friday, January 29, 2010 at 11:10 PM | In General, Marketing, USA | Please Comment
Players of the newest evolution of the popular Hasbro board game Clue, “Clue Secrets and Spies,” can opt to receive clues by SMS in their mission to capture the notorious Agent Black.
The real-time text message version is begun by texting SPY to a designated number. Hasbro then sends back six text messages throughout the game [...]
Written By Ray Cha on Thursday, January 21, 2010 at 6:11 PM | In General, Marketing | Please Comment
On January 12th, news began to trickle in of the devastating earthquake in Haiti. As NGOs, governments, and private companies began gearing up their relief efforts, a new way to send aid emerged via SMS. Concerned people can send “Haiti” to several short-code addresses to donate US$5 or US$10 pledges, which appear on the sender’s [...]
Written By CScout Japan on Wednesday, January 6, 2010 at 11:49 PM | In Japan, Marketing, Technology | Please Comment
Interactivity by touch was a key theme at CEATEC 2009 and Alps offered one of the best of these. Their booth showcased a prototype that used built-in technology allowing data transfer from camera (such as the one in your phone) to screen via human touch.
The two-way transfer system sends photos taken with your mobile to [...]
Written By Florian Peter on Monday, December 21, 2009 at 5:39 PM | In General, Lifestyle, Marketing, USA | Please Comment
The VooDoo Music Experience is one of Louisiana’s most popular festivals, so an app that helps visitors navigate the grounds is more than welcome. The VooDoo Experience app uses augmented reality to overlay useful information over images taken with a mobile phone camera. Users simply activate the app, point it at what they’re interested in, [...]
Written By CScout Japan on Wednesday, December 9, 2009 at 5:35 PM | In General, Japan, Marketing | Please Comment
Toppan Printing Co.’s store display systems are not just digital screens. They are interactive sampling vendors that include IC technology and QR codes. On the right-hand displays consumers see the line-up of products and watch the advertising on the screen. Likewise data on the consumers (number, gender, age) can be recorded through the camera.
When a [...]
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