Trend: Affordable Air Travel


Written By Cate Trotter on Thursday, June 26, 2008 at 3:29 PM | In Technology Trends, Lifestyle Trends, Europe | Please Comment

New private planes are making bespoke, convenient air travel more accessible.
Trend Description
Affordable new planes known as Very Light Jets (VLJs) are hitting the aviation market, slashing the costs of private aviation and creating opportunities for new aviation businesses. A fraction of the price of traditional small planes, The Cessna Mustang and Cirrus ‘Jet’ are about […]

Trend: OWND Cafe Brings O2 to Your K9


Written By Rebecca Milner on Tuesday, June 24, 2008 at 4:14 AM | In Lifestyle Trends, Japan | Please Comment

While we’d heard about oxygen tanks for dogs in Japan (and seen them in doghouse form), but a cafe in Tokyo is taking the idea and running with it.
The OWND Cafe (Oxygen, Water, Nutrition, Detox + Dog) in Yoyogi Uehara was closed for the day when I stopped by, but, being dog-less, I probably avoided […]

Trend: Green Lifestyle Hotels


Written By Cate Trotter on Sunday, June 1, 2008 at 9:29 PM | In Lifestyle Trends, USA, China | Please Comment

A host of eco-friendly hotels are opening across the world.

Trend Description:
Since 2006 we have continually reported on the growing importance of eco-friendly travel (please read our blog entries Eco Luxury Resorts, Green Upgrades and Eco Tourism).
Understanding that customers are now seeking sustainability in all parts of their lives, a wave of new build eco-hotels are […]

Trend: Handset Hairstyles


Written By Michael Keferl on Friday, May 30, 2008 at 4:23 PM | In Technology Trends, Lifestyle Trends, Japan | Please Comment

Free cellphone-based makeovers target young female mobile users in Japan.
More signs indicate that virtual makeovers—using real photographic images—are on the verge of becoming a major trend. Last week we reported on Awaseba, the new PC-based virtual fitting room for online shops, now this week So-Net entertainment is launching a mobile-based site called “Hair Style,” that […]

Trend: Mobile Payment at McDonalds in Japan


Written By Michael Keferl on Wednesday, May 28, 2008 at 4:23 PM | In Technology Trends, Lifestyle Trends, Japan | Please Comment

McDonald’s new cashless RFID system goes nationwide in Japan.
After nearly a year in development, McDonalds Japan has finally released it’s innovative new Kazasu Coupon (Contactless Coupon) loyalty and payment program, beginning with 175 stores and expanding gradually to its 3,800 nationwide stores by 2009.
Kazasu Coupon uses Felica RFID technology installed in […]

Trend: Magazine Shopping


Written By Rebecca Milner on Tuesday, May 27, 2008 at 4:21 PM | In Technology Trends, Lifestyle Trends, Japan | Please Comment

Japanese website Nekore transforms fashion magazines into catalogs.
Critics of Japan’s mainstream fashion magazines are quick to derail them as mere brand catalogs. Thanks to online shopping site, Nekore, they literally can be. Nekore users can simply enter the magazine title, page number, and placement of the item in demand and the Nekore staff will track […]

Trend: Informal Performance


Written By Cate Trotter on Thursday, May 22, 2008 at 9:09 PM | In Lifestyle Trends, UK | Please Comment

Events previously shrouded in formal procedures are being replaced by semi-rehearsed, impromptu interventions that rely on audience participation.
Trend Description
New forms of entertainment are challenging traditional notions of what being an audience member involves. Static seating, ticketing, start times, staging, linear plots, perfectly rehearsed performances and passive audiences are all concepts that new entertainment companies are […]

Trend: UV Weather Alerts


Written By Rebecca Milner on Monday, May 19, 2008 at 5:35 PM | In Lifestyle Trends, Japan | Please Comment

Japan’s women get a little online help with summertime skincare.
With summer around the corner we are already seeing the expected deluge of “UV Care” goods, including creams, shirts and parasols that all promise to cut out the harmful rays and keep a woman’s skin from showing any signs of outdoor activity. Knowing […]

Trend: China Sports Branding


Written By Daniel Allen on Saturday, May 17, 2008 at 4:28 PM | In Marketing Trends, Lifestyle Trends, China | Please Comment

Latest analysis of sports-related IWOM buzz in China makes for interesting reading.

With the Beijing Olympics less than three months away and China’s branded clothing market growing at a pace, smart foreign and domestic sportswear companies should be closely monitoring blogs, BBS (bulletin boards), and other forms of online social media to fine tune their marketing […]

Trend: Virtual Fitting Rooms


Written By Rebecca Milner on Saturday, May 10, 2008 at 9:28 PM | In Technology Trends, Lifestyle Trends, Japan | Please Comment

Remote clothes shopping in Japan uses personal avatars for styling and sizing.

A few weeks ago we featured a real fitting room that allows you to be connected virtual - Trend: Social Retailing - Talking Mirror. This Japanese find from our team in Tokyo showcases a different solution to virtually try-on clothing and accessories on your […]

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