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Remote clothes shopping in Japan uses personal avatars for styling and sizing.
A few weeks ago we featured a real fitting room that allows you to be connected virtual - Trend: Social Retailing - Talking Mirror. This Japanese find from our team in Tokyo showcases a different solution to virtually try-on clothing and accessories on your […]
Raised awareness of the need to conserve water leads to new business opportunities.
Trend Description
As consumers learn that many of their activities have a carbon impact and ways in which they can reduce this, the awareness of additional impacts is increasing. The water footprint is the next frontier for the environmental consumer: learning that it takes […]
Young Beijing bloggers share their thoughts online.
Blogging in China is an increasingly popular pastime. According to the China Internet Network Information Center, as of November last year there were over 72 million China-based blogs and over 47 million Chinese blog writers (roughly one quarter of China’s total number of netizens). With ever greater […]
Innovative household products follow the green trend in Japan.
The current mania for all things eco is producing a fair number of impressive innovations in addition to the expected gimmicks. An example of the former is “Eco Tokukun” from Kankyo Souken, a product to make your household fish grill more environmentally friendly.
These small stones, […]
Michael Keferl shares his expertise on the latest in Japanese food trends.
CScout Japan Managing Director Michael Keferl was a guest on CNN Today with Kristie Lu Stout and Andrew Stevens to talk about some food trends in Japan. The focus was on our recent posts about character lunch accessories, “udon” pudding, and a new […]
Whether you are a creative professional or a manager, brevity is the key for your next presentation.
Trend Description:
The new motto when it comes to PowerPoint presentations: keep it short. If you can’t say what you need to say before the attention span of the audience runs out, you don’t need to say it. Luckily, online […]
Bottled drink makers turn up the freshness factor.
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the […]
Helping us satisfy one of our most basic but often unmet needs, a range of companies understand the profitability of sleep.
Trend Description
Despite being key to wellbeing, less and less of us get the amount or quality of sleep that we need. Estimated to be America’s number 1 health problem, 74% of all Americans do not […]
CScout Japan share their expertise in print (again).
Our Japanese Trend scout Rebecca wrote CScout Japan’s latest piece for the March/April issue of popular magazine Japan Inc., with which the Tokyo office has an ongoing collaboration. This time they reported on eco-trends in fashion, though it’s safe to say that the “eco” factor had a […]
Nokia asks consumers to contribute ideas for new internet handsets.
A predictable mega-trend this year is the booming of the mobile internet, which will see more of us online for longer while on the move. Nokia responded to this trend in China by launching its Design My Internet Life competition last December, aiming to attract […]
