India’s Human-Powered Search Engine

Poor people in India can now access search engines and information through their mobile phones

Question Box is an initiative by Open Mind (India), a non-profit organization which is trying to make search engines accessible to India’s rural and poor population. It consists of a telephone intercom that works at the press of a button, connecting [...]

Trend: Advertising on Mobile Phones in India

Though Indian companies still spend 80% of their advertising budgets on print and television media, some are recognizing the power of mobile advertising.
Hindustan Unilever and Coca-Cola, two of the biggest advertisers in India, have entered mobile space for the first time with the launch of ad campaigns for Cornetto ice creams and Sprite respectively. Both [...]