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Caroline Ohlson has joined the CScout New York as a Senior Trends Consultant. Caroline has international experience as an account/project manager at branding/design and digital agencies in Stockholm and London, and recently completed the PR 2.0 Social Media course at New York University. She has a passion for photography, interior design, art galleries and bridges.
CScout has moved onward and upward to a beautiful new loft in SoHo. With new co-workers joining us here in New York, not to mention some of the best real estate prices in recent years, we went on an exhaustive search to find the best space in the city, and found it… a whole three [...]
If you’re at the Consumer Electronics Show in Las Vegas, keep an eye out for CScout. We’re touring with clients to showcase the latest trends and meet with experts and executives from companies such as Cisco, Audible, Sling Media, Eye-Fi, Nvidia, TiVo, and more.
Next week, we’ll be posting some of our favorite trends and new [...]
CScout welcomes Paula Cizek as Editor/Trends Consultant
CScout’s New York office recently brought on Paula Cizek as an editor and trends consultant. She manages content for the Mobile Trendpool in addition to providing research, strategy, and editing support for client projects. Prior to CScout, Paula worked as a strategy and social media intern at Undercurrent and [...]
Bayer Schering Pharma’s World Contraception Day kicks off with online press conference
Working in conjunction with Kreative Konzeption and Ketchum, CScout helped organize the online press conference for the annual World Contraception Day which took place on September 24, 2009. The media event featured members of the Youth Task Force (YTF), a group of young regional [...]
Good Ideas Salons are where forward-thinkers come together to share ideas to make things better, whether that’s better work, better play or a better world. Drawing from a range of industries, Good Ideas Salons bring together people with a focus on lateral thinking, the desire to showcase their knowledge, and the wish to renew existing [...]
William Andrews joins CScout Japan as Project Manager
William Andrews came to Japan in 2004 from the UK and is now working with CScout Japan as a Project Manager and Trend Scout. He has experience in both of the main regions of Japan, having first lived in Osaka, working as an editor and translator, before making [...]
Michael Keferl, Managing Director of CScout Japan, was recently quoted in an Advertising Age article on mobile payments and NFC technology.
They had asked originally about the McDonalds Kazasu Coupon CRM program with integrated RFID, which we’ve noticed at ground level as being relatively successful. There’s great potential for growth in this market, but retailers can [...]
Global social media celebrities discuss contraception with teens
CScout and Bayer recently announced a new blog to help promote World Contraception Day (WCD) and its mission to help educate teens about sexual health and relationships. The blog will be written by members of the Youth Task Force, a group of young social media celebrities from around [...]
Earlier this month we had the pleasure of spending the day with Rajan Datar and the crew of the BBC World business/travel show fast:track during their visit to Tokyo with Richard Branson. [Editor's Note: You can also read the full post at CScout Japan.]
Since the show expressed an interest in our Tokyo Trend Tours, a service we’ve been [...]
