Written By CScout Japan on Tuesday, April 15, 2008 at 4:27 PM | In Marketing Trends, Lifestyle Trends, Japan, CScout News, Interview | Please Comment
Michael Keferl shares his expertise on the latest in Japanese food trends.
CScout Japan Managing Director Michael Keferl was a guest on CNN Today with Kristie Lu Stout and Andrew Stevens to talk about some food trends in Japan. The focus was on our recent posts about character lunch accessories, “udon” pudding, and a new […]
Written By Josefine Koehn on Sunday, April 13, 2008 at 8:21 PM | In Marketing Trends, USA, Countries | Please Comment
Marketers take advantage of children’s social networks to target younger age groups.
Trend Description:
First there was Webkinz, a special kind of stuffed animal that came with an access code to an online social network. Soon, other toy manufacturers followed the trend. More and more collectible figures with an online twist entered the market (please read our […]
Written By Josefine Koehn on Friday, April 11, 2008 at 8:10 PM | In Marketing Trends, Lifestyle Trends, Germany, USA, Japan, UK, Europe, Countries | Please Comment
Whether you are a creative professional or a manager, brevity is the key for your next presentation.
Trend Description:
The new motto when it comes to PowerPoint presentations: keep it short. If you can’t say what you need to say before the attention span of the audience runs out, you don’t need to say it. Luckily, online […]
Written By Rebecca Milner on Tuesday, April 8, 2008 at 11:27 PM | In Marketing Trends, Lifestyle Trends, Japan | Please Comment
Bottled drink makers turn up the freshness factor.
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the […]
Written By Josefine Koehn on Monday, April 7, 2008 at 4:56 AM | In USA, Countries | Please Comment
Future Banking integrates design, technology and creative ideas into the environment of regular banks, turning them into innovation labs.
Trend Description:
CScout already reported about different examples of Future banking (Please read our Trendblog-entry Future Banking). All of them present themselves with a stylish and user-friendly atmosphere, offering customers of any income level a more fun […]
Written By Daniel Allen on Saturday, April 5, 2008 at 12:10 AM | In Marketing Trends, China | Please Comment
Big brands get local to boost China sales.
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, […]
Written By Michael Keferl on Wednesday, April 2, 2008 at 9:52 PM | In Marketing Trends, Technology Trends, Japan | Please Comment
Crazy code and wacky widgets for Japan’s blogging generation.
The CScout Japan team have just started a weekly series of their favorite “Blog Parts” (ブログパーツ), the name given to all of the strange and wonderful widgets made for the blog-hungry Japanese public (See the Uniqlo Uniqlock).
The iTunes Weekly Chart blog part highlights the top […]
Written By Ray Cha on Tuesday, April 1, 2008 at 11:02 PM | In Marketing Trends, USA, Events | Please Comment
The 2008 PSFK Conference in New York offered innovative ideas and inspiration from a diverse panel of industry experts. CScout’s CEO Florian Peter monitored a panel on the Future of TV.
Our friends at PSFK hosted their second annual ideas conference in New York.
Highlights of the Conferences:
Grant McCracken offered the insights that “consumption is now about […]
Written By Cate Trotter on Monday, March 31, 2008 at 5:15 PM | In Lifestyle Trends, USA, UK | Please Comment
Helping us satisfy one of our most basic but often unmet needs, a range of companies understand the profitability of sleep.
Trend Description
Despite being key to wellbeing, less and less of us get the amount or quality of sleep that we need. Estimated to be America’s number 1 health problem, 74% of all Americans do not […]
Written By Rebecca Milner on Sunday, March 30, 2008 at 10:00 PM | In Lifestyle Trends, Japan, CScout News | Please Comment
CScout Japan share their expertise in print (again).
Our Japanese Trend scout Rebecca wrote CScout Japan’s latest piece for the March/April issue of popular magazine Japan Inc., with which the Tokyo office has an ongoing collaboration. This time they reported on eco-trends in fashion, though it’s safe to say that the “eco” factor had a […]
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