Written By Josefine Koehn on Thursday, April 17, 2008 at 3:53 PM | In USA, Japan, Countries | Please Comment
Ambient lights featuring lunar motives.
Trend Description:
It’s hard to escape the magic of the moonlight. Now manufacturers - inspired by the soft illumination of the nightly sky - are designing ambient mood light installations, some just for the pleasure of it, some to make the consumers more ecological aware (please read our Trendblog posting: Power Awareness). […]
Written By Josefine Koehn on Sunday, April 13, 2008 at 8:21 PM | In Marketing Trends, USA, Countries | Please Comment
Marketers take advantage of children’s social networks to target younger age groups.
Trend Description:
First there was Webkinz, a special kind of stuffed animal that came with an access code to an online social network. Soon, other toy manufacturers followed the trend. More and more collectible figures with an online twist entered the market (please read our […]
Written By Josefine Koehn on Friday, April 11, 2008 at 8:10 PM | In Marketing Trends, Lifestyle Trends, Germany, USA, Japan, UK, Europe, Countries | Please Comment
Whether you are a creative professional or a manager, brevity is the key for your next presentation.
Trend Description:
The new motto when it comes to PowerPoint presentations: keep it short. If you can’t say what you need to say before the attention span of the audience runs out, you don’t need to say it. Luckily, online […]
Written By Josefine Koehn on Monday, April 7, 2008 at 4:56 AM | In USA, Countries | Please Comment
Future Banking integrates design, technology and creative ideas into the environment of regular banks, turning them into innovation labs.
Trend Description:
CScout already reported about different examples of Future banking (Please read our Trendblog-entry Future Banking). All of them present themselves with a stylish and user-friendly atmosphere, offering customers of any income level a more fun […]
Written By Ray Cha on Tuesday, April 1, 2008 at 11:02 PM | In Marketing Trends, USA, Events | Please Comment
The 2008 PSFK Conference in New York offered innovative ideas and inspiration from a diverse panel of industry experts. CScout’s CEO Florian Peter monitored a panel on the Future of TV.
Our friends at PSFK hosted their second annual ideas conference in New York.
Highlights of the Conferences:
Grant McCracken offered the insights that “consumption is now about […]
Written By Cate Trotter on Monday, March 31, 2008 at 5:15 PM | In Lifestyle Trends, USA, UK | Please Comment
Helping us satisfy one of our most basic but often unmet needs, a range of companies understand the profitability of sleep.
Trend Description
Despite being key to wellbeing, less and less of us get the amount or quality of sleep that we need. Estimated to be America’s number 1 health problem, 74% of all Americans do not […]
Written By Josefine Koehn on Thursday, March 27, 2008 at 9:16 PM | In Lifestyle Trends, USA, Europe, China, Countries | Please Comment
Modern moms are willing to spend money for convenience and high quality child care.
Trend Description:
Alpha Moms are young, active mothers who are well educated and had an active career before choosing to have a family. They tend to be more informed, cosmopolitan and connected than their parent’s generation – and are usually more busy too. […]
Written By Cate Trotter on Tuesday, March 18, 2008 at 5:14 AM | In Marketing Trends, Lifestyle Trends, USA, UK | Please Comment
Eco-focused real-world shops gain advantage over their online counterparts by offering tangible, value-added services.
Trend Description
Although many green stores exist online, it is still surprising to discover how few retail spaces have been set up in the real world to capitalise on this exploding area of consumer interest. Physical spaces make it easier for customers to […]
Written By Daniel Allen on Monday, March 17, 2008 at 5:33 AM | In Technology Trends, Lifestyle Trends, USA, Japan, UK | Please Comment
Spreading 2D barcode technology set to enrich the mobile experience.
Trend Description
QR codes (quick response codes) are graphics that can be scanned with mobile phones to hyperlink to digital content – they’re already heavily used in Japan and Korea, where the majority of phones are fitted with the requisite code scanners. In fact, 41.7% of Japanese […]
Written By Josefine Koehn on Monday, February 25, 2008 at 5:28 PM | In Lifestyle Trends, USA, China | Please Comment
In-home private cooking classes and food services for a new breed of Alpha Moms
Trend Description:
Alpha Moms are young, active mother who are well educated and had an active career before choosing to have a family. They tend to be more informed, cosmopolitan and connected than their parent’s generation – and are usually more busy […]
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