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Raised awareness of the need to conserve water leads to new business opportunities.
Trend Description
As consumers learn that many of their activities have a carbon impact and ways in which they can reduce this, the awareness of additional impacts is increasing. The water footprint is the next frontier for the environmental consumer: learning that it takes […]
Whether you are a creative professional or a manager, brevity is the key for your next presentation.
Trend Description:
The new motto when it comes to PowerPoint presentations: keep it short. If you can’t say what you need to say before the attention span of the audience runs out, you don’t need to say it. Luckily, online […]
Helping us satisfy one of our most basic but often unmet needs, a range of companies understand the profitability of sleep.
Trend Description
Despite being key to wellbeing, less and less of us get the amount or quality of sleep that we need. Estimated to be America’s number 1 health problem, 74% of all Americans do not […]
Big brands are promoting themselves by initiating swapping events and systems, using their reputations to add reliability, trust and glamour.
Trend Description
Freecycle and the P2P movement are making people realise they don’t need to buy everything they need. Big brands are tapping into this and boosting their reputations by using their heritage, talents and infrastructure to […]
Eco-focused real-world shops gain advantage over their online counterparts by offering tangible, value-added services.
Trend Description
Although many green stores exist online, it is still surprising to discover how few retail spaces have been set up in the real world to capitalise on this exploding area of consumer interest. Physical spaces make it easier for customers to […]
Spreading 2D barcode technology set to enrich the mobile experience.
Trend Description
QR codes (quick response codes) are graphics that can be scanned with mobile phones to hyperlink to digital content – they’re already heavily used in Japan and Korea, where the majority of phones are fitted with the requisite code scanners. In fact, 41.7% of Japanese […]
As space is becoming more limited and profit margins become smaller, designs that give a space multiple uses enable businesses to generate more revenue from a space, and customers more enjoyment.
Trend description
By extending the number of hours customers can spend in a space, businesses are generating more revenue from a space and increasing brand exposure. […]
Offering clubbers the ultimate in convenience and cool, clubs are extending their experiences to onsite luxury accommodation.
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Businesses are increasing revenue opportunities and extending the touchpoints of their brands by incorporating accommodation into nightclub experiences. A more exclusive option than visiting the club alone, users gain status by upgrading their visit to staying overnight. More […]
Inspired by the success of talent shows on TV corporations put out casting calls to their employees.
Trend Description:
Corporate contests are mostly associated with team-building events and company retreats. McDonald’s has tried to get employees more genuinely revved up, however, with an American Idol-esque contest, the Voice of McDonald’s, which invites the general public to get […]
Growing eco-awareness inspires product design using recycled materials.
Trend Description:
One mans trash is the other mans treasure, as they say, and more and more designers are realizing this as they are increasingly challenged by the demands of a society generating more trash than ever before. Instead of using expensive materials many designers have started reusing disgarded […]
