Trend: Virtual Fitting Rooms


Written By Rebecca Milner on Saturday, May 10, 2008 at 9:28 PM | In Technology Trends, Lifestyle Trends, Japan | Please Comment

Remote clothes shopping in Japan uses personal avatars for styling and sizing.

A few weeks ago we featured a real fitting room that allows you to be connected virtual - Trend: Social Retailing - Talking Mirror. This Japanese find from our team in Tokyo showcases a different solution to virtually try-on clothing and accessories on your […]

Trend: Japan’s Olympic Bid gets Animated


Written By Rebecca Milner on Tuesday, May 6, 2008 at 5:57 PM | In Marketing Trends, Japan | Please Comment

Astro Boy and Pikachu lend a marketing hand in Games promotions.
It remains to be seen which city will be selected to host the 2016 Olympic Games. The Japanese Olympic Committee is so serious about its bid that it has enlisted the support of famous anime characters Astro Boy and Pikachu, who have been making […]

Trend: Cup Noodles go Green


Written By Michael Keferl on Friday, May 2, 2008 at 5:56 PM | In Marketing Trends, Japan | Please Comment

Popular instant snack gets eco-friendly in Japan.
Nissin, maker of the classic Cup Noodle instant ramen that has helped keep students in beer money for a few decades, has now begun a campaign to modernize in an ECO-friendly way. Gone are the old polystyrene cups, and in are the paper cups that have been dominating […]

Trend: Buble Wrap Videogame


Written By Michael Keferl on Friday, April 25, 2008 at 4:57 PM | In Technology Trends, Japan | Please Comment

Bubble-bursting stress toy launched in game version.

Given our infatuation (and newsbreaker status) with the entire Puchiverse, we can’t quite figure out how we missed the news about a new video game based on the Mugen PuchiPuchi virtual bubblewrap toy.
Ouchi de Mugen PuchiPuchi Wii (Infinite Bubblewrap at Home Wii) is a game where you pop virtual […]

Trend: Japanese Green Home Gadgets


Written By Rebecca Milner on Tuesday, April 22, 2008 at 4:51 PM | In Technology Trends, Lifestyle Trends, Japan | Please Comment

Innovative household products follow the green trend in Japan.
The current mania for all things eco is producing a fair number of impressive innovations in addition to the expected gimmicks. An example of the former is “Eco Tokukun” from Kankyo Souken, a product to make your household fish grill more environmentally friendly.

These small stones, […]

Trend: Japanese Beat Bots


Written By Michael Keferl on Saturday, April 19, 2008 at 7:50 PM | In Technology Trends, Japan | Please Comment

Sega Toys’ cut-price ODO feels the robo-rhythm.
In the wake of the Sony Rolly, the original iPod dock on wheels Miuro from ZMP has collaborated with Sega Toys to produce Music Robot ODO, a Miuro-like speaker robot that costs significantly less than the original but still bumps out the tunes.

Music Robot ODO […]

Trend: Ambient Moon Lights


Written By Josefine Koehn on Thursday, April 17, 2008 at 3:53 PM | In USA, Japan, Countries | Please Comment

Ambient lights featuring lunar motives.

Trend Description:
It’s hard to escape the magic of the moonlight. Now manufacturers - inspired by the soft illumination of the nightly sky - are designing ambient mood light installations, some just for the pleasure of it, some to make the consumers more ecological aware (please read our Trendblog posting: Power Awareness). […]

News: CScout Japan on CNN Today


Written By CScout Japan on Tuesday, April 15, 2008 at 4:27 PM | In Marketing Trends, Lifestyle Trends, Japan, CScout News, Interview | Please Comment

Michael Keferl shares his expertise on the latest in Japanese food trends.
CScout Japan Managing Director Michael Keferl was a guest on CNN Today with Kristie Lu Stout and Andrew Stevens to talk about some food trends in Japan. The focus was on our recent posts about character lunch accessories, “udon” pudding, and a new […]

Trend: Speed Presentations


Written By Josefine Koehn on Friday, April 11, 2008 at 8:10 PM | In Marketing Trends, Lifestyle Trends, Germany, USA, Japan, UK, Europe, Countries | Please Comment

Whether you are a creative professional or a manager, brevity is the key for your next presentation.
Trend Description:
The new motto when it comes to PowerPoint presentations: keep it short. If you can’t say what you need to say before the attention span of the audience runs out, you don’t need to say it. Luckily, online […]

Trend: Innovative Bottles from Japan


Written By Rebecca Milner on Tuesday, April 8, 2008 at 11:27 PM | In Marketing Trends, Lifestyle Trends, Japan | Please Comment

Bottled drink makers turn up the freshness factor.
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the […]

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