Trend: Alpha Moms – In-Home Food Service


Written By Josefine Koehn on Monday, February 25, 2008 at 5:28 PM | In China, Lifestyle, USA | Please Comment

In-home private cooking classes and food services for a new breed of Alpha Moms
Trend Description:
Alpha Moms are young, active mother who are well educated and had an active career before choosing to have a family. They tend to be more informed, cosmopolitan and connected than their parent’s generation – and are usually more busy [...]

Talking Trash (& Fashion) in China


Written By Xuan Zuo on Wednesday, February 20, 2008 at 7:50 PM | In China, Lifestyle | Please Comment

When John Peterson invented the plastic grocery bag in 1979, little did he realize the dire effects his brainchild would have on the world. An estimated 1.2 trillion of the nasty little eco-timebombs are now produced annually, each taking a mere 1,000 years to break down into their toxic components. An estimated one million seabirds [...]

The Life and Times of Beijing’s Art District 798


Written By Daniel Allen on at 7:32 PM | In China, Lifestyle | Please Comment

Ten years ago, setting up an avant garde art studio in a derelict Beijing army electronics complex was considered eccentric and provocative. Today, Factory 798 has developed into a maze of contemporary art galleries, studios and cafes, attracting artists and visitors, students and collectors from across China and overseas.
We had reported on this interesting art [...]

Trend: Corporate Casting Call


Written By Josefine Koehn on Friday, February 15, 2008 at 7:48 PM | In China, Japan, Lifestyle, Marketing, UK, USA | Please Comment

Inspired by the success of talent shows on TV corporations put out casting calls to their employees.
Trend Description:
Corporate contests are mostly associated with team-building events and company retreats. McDonald’s has tried to get employees more genuinely revved up, however, with an American Idol-esque contest, the Voice of McDonald’s, which invites the general public to get [...]

Trend: Creativity Made in China - MAD Architects


Written By Daniel Allen on Monday, January 21, 2008 at 5:26 PM | In China, Lifestyle | Please Comment

Over the last two decades China has become known as the factory of the world; “Made in China” has often come to symbolize cheapness, sub-standard quality and lack of originality. More recently however, thanks to a booming economy, political deregulation and social development, China has witnessed the gradual evolution of a free-thinking generation of creative [...]

China’s tech firms debut products at CES


Written By Daniel Allen on Thursday, January 17, 2008 at 4:36 PM | In China, Events, Technology, USA | Please Comment

Innovation is the keyword as cool Chinese gadgetry showcases on the global stage at CES.
In conjunction with China’s economic development, increasing technological know-how and penetration of foreign markets, the presence of Chinese companies at CES has steadily been growing over the years. Here are a few of the entries from China’s electronics manufacturers that attracted [...]

Interview: Beijing-based Fashionista Nels Frye


Written By Daniel Allen on Thursday, January 3, 2008 at 11:47 PM | In China, Lifestyle | Please Comment

Earlier this week CScout China had an enlightening chat with American Nels Frye, long-term Beijing resident, China fashion guru and business professional. Here’s a summary of our conversation.

Hi Nels. Firstly, can you briefly tell us a bit about yourself and what you’re doing in Beijing?

I’m from Massachusetts and I studied history at the University of Chicago. From May 2005 I have worked at Kamsky Associates, Inc., assisting foreign multinational corporations and funds in their China strategy, including investment advisory services, market entry strategies, competitor analysis, government relations, and market analysis.

As a sideline, I also document Beijing street style, analyze fashion and consumption trends, and am developing an online platform - www.stylites.net - which in addition to being a street style blog, will promote the best local businesses that create unique fashion and customized and handmade products. I also hope to start two exclusive apparel and accessories brands that will be available through the blog - every piece sold will be totally unique.

News: CScout China - Looking ahead to 2008


Written By Daniel Allen on Thursday, December 20, 2007 at 9:10 PM | In CScout News, China | Please Comment

Blink and you’ll miss it - these are exciting times in the world’s most populous nation. As China prepares to enter its long-awaited Olympic year, the Chinese economy continues its whirlwind development and Chinese society continues to embrace newfound wealth, individuality and creativity.
With over 500 million mobile phone users, 150 million PC users, 100 million [...]

Trend: Chinese Virtual Games Go Real


Written By Xuan Zuo on Monday, October 22, 2007 at 6:08 PM | In China, Lifestyle, Marketing | Please Comment

Virtual games are being transformed into real world games and marketing campaigns.

Our prolific trend scout Zuo Xuan from the Beijing CScout office recently featured another interesting trend on our China Blog.

Trend Description:
There seems to be no definite line between a real world and a virtual one anymore. Virtual websites like Second Life have caused a [...]

Trend: Virtual Travel in China


Written By Xuan Zuo on Sunday, October 14, 2007 at 10:07 PM | In China, Lifestyle | 1 Comment

Virtual tours of famous locations are a new trend in China and quickly becoming a popular alternative to real travels.

Zuo Xuan from the Beijing CScout office recently featured this trend on our China Blog.

Trend Description:
Before you come to Beijing, you might have a full plan to visit places like the Palace Museum, the Great Wall, [...]

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