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Innovative mobile marketing campaign for Nike in China wins annual award.
The Nike Zoom campaign, devised by media agency MindShare China, won Campaign of the Year recently at the Venice Festival of Media. Planned out of MindShare’s Shanghai office, the Zoom campaign ran in Shanghai, Beijing, and Guangzhou. Bluetooth technology was used in special “information […]
Young Beijing bloggers share their thoughts online.
Blogging in China is an increasingly popular pastime. According to the China Internet Network Information Center, as of November last year there were over 72 million China-based blogs and over 47 million Chinese blog writers (roughly one quarter of China’s total number of netizens). With ever greater […]
Big brands get local to boost China sales.
With the Beijing Olympics just four months away, set against the background of a rapidly expanding consumer market, major sportswear brands are locked in a design war to make their products appealing to Chinese consumers. Nike and Adidas are two of the biggest players innovating with new styles, […]
Nokia asks consumers to contribute ideas for new internet handsets.
A predictable mega-trend this year is the booming of the mobile internet, which will see more of us online for longer while on the move. Nokia responded to this trend in China by launching its Design My Internet Life competition last December, aiming to attract […]
Concept jewelry highlights trend toward digital accessories.
The Shenzhen-based Chocolate Agency is out to make slap bracelets cool again with a digital re-take on a popular design. The agency’s innovative e-paper slap bracelets, which are still at the concept stage, are made from a thin, flexible, high contrast screen that can display images. The length […]
Modern moms are willing to spend money for convenience and high quality child care.
Trend Description:
Alpha Moms are young, active mothers who are well educated and had an active career before choosing to have a family. They tend to be more informed, cosmopolitan and connected than their parent’s generation – and are usually more busy too. […]
Innovative feng shui software brings fortune telling to China’s mobile generation.
One of the things that gives China its mystic charm is the country’s long history of fortune telling. In the past geomancers used elaborate magnetic compasses to determine the favorable flow of vital energy and how best to ward off destructive evil forces […]
Paperless novels become popular with tech-savvy readers and writers.
Trend Description
In Asia the popularity of user-generated content has spilled over in a big way into the publishing world. In countries such as Japan and China, high mobile phone penetration rates, language characteristics, and the development of a pervasive cellphone culture has given rise to […]
The rebirth of individualism ushers in a new era of fashion design in China’s capital of cool.
Trend Description:
Anything concerning fashion and style used to be taboo in China, where uniforms in the Mao era prevailed for the last couple of years, but not now. Although new comers to the world’s runway, the fashion designers in […]
In-home private cooking classes and food services for a new breed of Alpha Moms
Trend Description:
Alpha Moms are young, active mother who are well educated and had an active career before choosing to have a family. They tend to be more informed, cosmopolitan and connected than their parent’s generation – and are usually more busy […]
