Augmented Reality New Year’s Cards


Written By CScout Japan on Thursday, January 28, 2010 at 12:51 AM | In General, Japan, Lifestyle Please Comment

3d_nen_ga_jo_2Epson has launched a campaign called “3D Nen-ga-jo”, bringing augmented reality to Japanese ??? (”Nen-ga-jo” or New Year Cards), traditionally small postcards hand-written and sent to different people at New Year.

Epson has long been campaigning for people to use their services for printing and making New Year Cards quickly and efficiently. Hand-writing a large pile of postcards is labor-intensive and the activity is normally seen as a chore undertaken by adults. This new variation inserts fun and customization into the process, and seems particularly aimed at children and families…

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