Single Function Mobile for Children

Willcom’s new Nico Heart mobile phone is designed to do only one thing: make phone calls. For that reason, it has received the National Tutoring School Association’s official recommendation. Tutoring schools, nicknamed “cram schools,” are after-school tutoring programs run by private organizations and a way of life for many Japanese kids. Citing the distraction of mobile phones, used by students to browse the internet and play games, the organization is endorsing the single function phone.

Indeed, Willcom did design the Nico Heart phone with children—and parents—in mind. Recognizing that parents primarily give their children mobile phones as a safety precaution and as a means to check up on them, Willcom created a handset that focuses only on that, and does away with the rest…

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