iPhone Real Shopping Application

Located in the northern city of Sendai, the Mitsui Outlet Park (MOP) hosted a month-long iPhone promotion as part of the shopping complex’s one-year anniversary. 50 phones were made available for visitors to use, loaded with a two-part application. The first, an interactive map called i-MOP, featured floor plans and a concierge-type cat character who would emerge occasionally with information on stores and sales nearby. Koozyt’s PlaceEngine software helped the phones detect user location and offer place specific information. The second function was entertainment (rather than information) oriented, featuring pop-up quizzes and games with the same animated cat…

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