New Reports Show Shift in US Mobile Data Usage

New revenue reports from major telecommunication companies suggest that the United States is the the world’s largest consumer of mobile data. Combined US data revenues totaled US$20.6 billion, while the next largest market, Japan, totaled US$16 billion. And while AT&T’s revenue increased greatly, Verizon generated the most revenue from data, proving that the iPhone is not the only factor driving mobile data growth. Smartphones in general have already achieved a 40% penetration rate in US markets, and it’s projected that the US will have the most 3G users in the world by 2011.

This change is especially interesting since a separate study from Forrester Research recently showed that time spent online may have reached a plateau. Americans now spend an average of 12 hours a week online, the same amount as last year. These studies suggest that while people are still going online, they are starting to shift from accessing the Internet on a computer to a mobile device.

These reports challenge the conventional wisdom that the US market lags in mobile phone adoption and usage. The country has been often overlooked as a mobile market but clearly shows the capacity for growth. It is also important to note that people may use their phones to go online but will not increase their overall Internet usage, which is important for marketers trying to attract people to their sites.

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