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CScout Launches Youth Task Force Blog for World Contraception Day
Written By Paula Cizek on Friday, October 2, 2009 at 8:26 PM | In CScout News, Events, General, Marketing 1 Comment
Global social media celebrities discuss contraception with teens
CScout and Bayer recently announced a new blog to help promote World Contraception Day (WCD) and its mission to help educate teens about sexual health and relationships. The blog will be written by members of the Youth Task Force, a group of young social media celebrities from around the world organized by CScout. They’ll be engaging teens in discussions about contraception, dating, and more. CScout, not only developed the strategy, but also scouted and recruited the Youth Task Force. The main idea is to reach out to regional celebrities with an existing fanbase in order to help spread the message to more people and generate more long-term discussion on the issue.
World Contraception Day, which was held on September 24th, is an annual worldwide campaign with a vision for a world where every pregnancy is wanted. Its mission is to improve awareness of contraception to enable young people to make informed decisions on sexual and reproductive health. This year’s focus is on encouraging young people, especially 15- to 19-year olds, to talk to people they trust about preventing STIs and unwanted pregnancies. For more information about WCD, please visit Your-Life.com.
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[...] Working in conjunction with Kreative Konzeption and Ketchum, CScout helped organize the online press conference for the annual World Contraception Day which took place on September 24, 2009. The media event featured members of the Youth Task Force (YTF), a group of young regional celebrities from around the world who will serve as the program’s ambassadors, and officially launched the accompanying website, http://www.Your-Life.com. To learn more about CScout’s involvement in selecting and managing the YTF, please see out earlier post. [...]
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