New Media: Wii-no-Ma from Nintendo

Our friends over at CyberMedia have written up a great post on Nintendo’s new Wii-no-Ma service, which looks like it has a pretty good chance of revolutionizing content delivery in Japan…

Visit CScout Japan to read more like this. Or, visit us on the Mobile Trendpool. 

As it is right now, most Japanese are basically watching the same handful of terrestrial stations, but the proliferation of Wii consoles in Japanese homes combined with its intuitive family-friendliness make them ripe as platform for selling traditional media content other than games.

Each family member (up to 8, which is a lot) can create their own avatar in the system, which also allows the service to better target individual users for ads and development issues. Wii-no-Ma was created along with advertising giant Dentsu which is surely looking for a new way to reach folks who are in front of their screens but not watching television.

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