RF Meister U Fitting Makes Fitting Rooms Interactive

RFID Integration in fitting rooms gives product information and enhances the customer experience

Created by Toshiba TEC, RF Meister U Fitting is a new usage for their RFID technology in a retail space, particularly the fitting room space which is often ignored.

Each fitting room comes equipped with a touch panel screen built into the wall, with a UHF reader/writer integrated just below. In a store setting where all products are tagged with RFID chips, this allows shoppers to simply wave the item in front of the screen to bring it up on the menu to see more photos of the item, as well as how it looks on models.

This system also allows customers to check stock, sizes, colors, and more in-depth information about items such as origin, materials, and more.

The idea is to provide as much information about a single product as possible, and will a simple interface. Other applications can include customer information if they possess an RFID customer card. This would allow them to keep track of loyalty program information, take surveys, and add products to “wishlists” or other personal bookmarking services.

While not yet implemented, TEC mentioned that future full-size versions could also store customer size data along with photos, which would allow the system to “dress” customers in the items to see how they look.

Trend Impact: Fitting rooms are often neglected, but may become crucial touchpoints for initiating customer action. The RF Meister U Fitting seeks to provide product information to customers, but also act as a CRM tool to promote better relationships and encourage sales.

Links:

Toshiba TEC

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