Murakami-Themed Vuitton Shop Opens in Tokyo

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Tokyo’s Louis Vuitton Flagship store in Omotesando has undergone a complete makeover in the style of famed pop designer Takashi Murakami in the latest from their 6-year relationship.

The influence has seeped into every aspect of Vuitton, from the product design, to shop interior, to the mobile / web digital presence. Scattered throughout the shop are large-scale and miniature versions of Murakami’s plush figures and artwork. They range from large centerpieces to tiny figures playing among the items for sale in the store. 

The figures are Vuitton-inspired, but still maintain Murakami’s anime-loving sensibilities. In fact, the opening ceremony was highlighted by one of Akihabara’s (Tokyo’s geek heaven) most popular girl groups AKB48 along with the more hip productions of Fantastic Plastic Machine who produced a song for the campaign called Superflat First Love (below).

To connect consumers to the Murakami campaign, Vuitton worked with Japanese design house SET to create a unique QR code incorporating elements from both Vuitton and Murakami. The code is usable, meaning that it can be scanned with any Japanese phone and instantly brings the user to a flash-based campaign site on the mobile web. 

Trend Impact: Vuitton’s longstanding relationship with Murakami has given a pop edge to a luxury brand, while also connecting them to a segment of the population typically rejected — geeks, anime lovers, and music hipsters.

Links:

Feature on Murakami / Vuitton from Honeyee

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