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Sony Turns Twitter into Gaming Platform
Written By Jennifer Machiaverna in New York on Monday, June 22, 2009 at 9:00 AM | In Marketing, USA 2 Comments
Sony creates micro-blogging game on Twitter to promote Salvation Terminator for PlayStation
Sony Studios has created perhaps the first ever Twitter-based game to promote the launch of the new Terminator Salvation PlayStation game.
As in the movie, the game features John Connor and the Resistance fighting against Skynet, the central supercomputer on a mission to wipe out the human race. In order to quickly solve incomplete messages and codes they have intercepted from Skynet, the Resistance uses Twitter to relay messages amongst Resistance fighters.
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[...] Sony Turns Twitter into Gaming Platform [Cscout] From the promo of Terminator Salvation, Sony introduced a Twitter-based game. The objective was to avoid resistance messages’ being intercepted by the evil Skynet. [...]
Pingback by Week Links: iPhone 3GS Video Boom, Asia Trends, Prep MMBers, Twitter Justice & More — Friday, June 26, 2009 #
[...] Sony Turns Twitter into Gaming Platform [Cscout] From the promo of Terminator Salvation, Sony introduced a Twitter-based game. The objective was to avoid resistance messages’ being intercepted by the evil Skynet. [...]
Pingback by Week Links: iPhone 3GS Video Boom, Asia Trends, Prep MMBers, Twitter Justice & More « MobileBehavior — Tuesday, June 30, 2009 #