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Gifticons Open New Commerce Channels
Written By Danny Kim in Seoul on Friday, June 19, 2009 at 9:00 AM | In Lifestyle Please Comment
SK Communication’s Gifticons help people exchange real gifts via mobile phone
SK Communications, the company behind Cyworld, lets its users exchange real-world gifts through mobile, IM, and the Internet. Users of NateOn, the most popular IM platform in Korea, can buy Giftcons through mobile payment (either Danal or Mobilians).
These Gifticons are credits for certain items, which are sent as barcodes to a friend’s phone. The recipient can bring his or her phone to a retail store, where the code will be scanned to redeem the gift.
Trend Impact: Just like T-Money, Gifticons have emerged as a new means for the younger generation to exchange gifts. However, due to the newness of the method, it has yet to see much popularity.
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